Diseño gráfico publicitario
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Item La fotografía y su relación en el reconocimiento de los altos Andes de la provincia de Tungurahua(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-11) Acosta Salgado, Pablo Fernando; Fabara Sánchez, Fernando RodrigoThe existing research work is based on one of the lines of research of the Faculty of Design, Architecture and Arts, of the Technical University of Ambato, career in Graphic Design Advertising, said line of research is photography; where its main problem is the low level of information that allows the recognition of the elevations between 5000 and 4500 meters at sea level, so the main objective is to determine the relationship of the photograph in the recognition of the High Andes of the province of Tungurahua. In the province of Tungurahua not only is it found as a volcano, the most known Tungurahua volcano; However, due to the little impulse given by both the decentralized government and tourism agencies to provide adventure packages to the other elevations present in the province, this problem is reflected, for this reason, it was decided to analyze the amount of information and photographs of the same. In this way, develop the concept of photography to convey a feeling of recognition, value and appreciation for the volcanoes of the province of Tungurahua; thus the level of pregnance of the High Andes in this area is raised. The benefits that the province of Tungurahua will obtain is to increase the knowledge of the different volcanoes that belong to it, such as Casahuala, Pilisurco, Carihuairazo, Cerro Hermoso as well as the Tungurahua volcano; This proposal will directly favor tourism in the province. In order to determine the dimensions of the present project, a qualitative and quantitative research was prepared to measure the level of pregnancy in the population; through tools such as: interviews and surveys, in order to obtain the necessary elements for the creation of a digital photographic book that provides information of the High Andes of the province and is part of our cultural wealth.