Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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Diseño en textiles mediante la aplicación del lettering con motivos andinos en la ciudad de Ambato
(2015) Carrera Guevara, Luis Fernando; Galarza Barrionuevo, Hipatia Silvana
This project is a creative start up, aimed at the production of printed objects over textile surfaces by applying lettering with an experimental fusion with Andean patterns, retro and digital culture, aimed at young people aged 20 to 25, comprising generating “Y” or Millennials within the city of Ambato, at the stage of market introduction is to design t-shirt printing. The project is part of the fifth aim of the National Plan for Good Living, which aims to “... the construction of a national identity in diversity” for which requires “... the constant movement of symbolic elements that represent us: collective and individual memories and the tangible and intangible cultural heritage “ (Secretaría Nacional de Planificación y Desarrollo - Senplades, 2013). Another important aspect is signed strategic alliances with artisans of Ambato City, it seeks to provide support and training for sustainable and scalable growth of these family businesses, resulting shirts made in a non- serial form. It also has an eco-friendly packaging that can also be reused as a decorative element and to store items
Diseño gráfico y su aporte al reconocimiento de los lugares turísticos de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Chang Villacís, Nicole Alejandra; Ruiz Pérez, Christian Gabriel
The objective of this research project is to develop a touristic guide of the historic and emblematic places of Ambato. This research will help to improve the local economy and increase the tourism and tourist flow, Furthermore, it will leverage established diplomatic relations between Ambato and other cities. This project made use of qualitative and quantitative research methods, using tools such as surveys, to form a proposal editorial material according to people´s needs. The feasibility analysis obtained a positive NPV of $3019.36 and a cost/benefit of an additional $0.26 on every dollar invested. These values verify the feasibility of the proposal. The elaboration of a touristic guide of Ambato is viable and would contribute to the development of the local economy and the country.