Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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    La retórica de la imagen en afiches cinematográficos ecuatorianos, período 2006- 2017
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Tello Mayorga, Christian Santiago; Ruíz Pérez, Christian Gabriel
    The main problem in which this investigation is centered towards it's about the communication of ecuadorian cinema posters. A lot of posters don't transmit the containment of the film and it's very confusing for the people who the film is directed to. The analisis is based on posters which were created in the period 2006 - 2017, now that in this lapsus it appeared for the first time in Ecuador the CNCINE a public company which took control of everything that has to do with the national cinema. Before, in Ecuador there were studies realized which are about the same problem, but the national cinema poster was analized from another perspective and only a few posters were chosen over others. The focus point of this project is based mainly on cinema posters, for this reason they didn't use interviews nor surveys to other people for the obtention of results, now that it wasn't necessary the opinion of a third person to realize the analisis of the posters; firstly all the cinema posters were recollected which were created in the fase of CNCINE, by then the analisis was realized from a publicity perspective, analizing individually each flyer, specially the retoric of the image, now that it's the principal point of analisis of the cinematic posters, also certain elements of editorial designs for the analisis of each one, by this way better results were obtained in question of the composition of the movement in each flyer. Once finished the individual analisis the results of the national cinematic posters are presented in a conjoint way, where clearly was evidenced how the movement of the different elements which were occupied for the analisis of the creation of the ecuadorian cinema poster.