Diseño gráfico publicitario

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    Diseño editorial como aporte en los hábitos alimenticios en adolescentes de 12 a 16 años en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Túqueres Paucar, Johnny Marcelo; Fabara Sánchez, Fernando Rodrigo
    According to the Panorama Report on Food and Nutritional Security in Latin America and the Caribbean carried out by FAO and PAHO in 2017, eating habits are a factor that lead to overweight and obesity, and that these are not treated lead to Acquire no communicable diseases (NCDs), leading causes of death in Latin America. According to ENSANUT (2011–2013), in Ecuador, 1 in 3 adolescents aged 12 to 14 years are overweight or obese. This project is about editorial design as a contribution to eating habits in adolescents aged 12 to 16 in the city of Ambato. For this, you must first identify the eating habits that adolescents possess, since it is one of the first steps when designing an intervention or nutritional education program (Garcia and Martinez, 2005). In what has to do in the editorial field, you must establish the type of publication and communication support (printed or digital) currently used by these individuals when seeking information of interest. Therefore, editorial design, seen as visual journalism, has the main purpose of informing about the unhealthy eating practices that affect the development and health of this age group, thus avoiding misinformation, one of the main reasons for not there is a balanced diet and nutrition. Based on all this, a digital editorial publication was generated focused on properly informing the healthy and unhealthy eating habits that adolescents have today.
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    El diseño gráfico y el sedentarismo en adolescentes de educación básica, a través de juegos tradicionales
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Miño López, Solange Melissa; Cabrera Yaguana, Diego René
    The present report proposes graphic design as a powerful and innovative tool to work against the social problem of sedentary lifestyle through the reuse of traditional games as a form of physical exercise, focused on young adolescents aged 12 to 15 in the city of Ambato; that thanks to a recognition of their lifestyle, collection of bibliographic information and criteria exposed by different professionals of health, communication and publicity; it has been possible to determine, its status as a target vulnerable to the cultural changes that the unstoppable technological advance is bringing; that are evidenced in the rates of obesity, cardiovascular problems and other non-communicable diseases each time at an earlier age and that will have permanent consequences is their physical and mental health.