Diseño gráfico publicitario

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    Estrategias publicitarias y su influencia en el crecimiento comercial de los turbocompresores Azumi en la ciudad de Ambato
    (Universidad Técnica de Ambato, 2016) Puente Aranda, Héctor Alejandro; Galarza, Hipatia
    The present project aim is to find the impact that have the advertising strategies and their influence on the commercial growth of Azumi’s turbochargers in Ambato city, so it will be discussed in the first instance, the level of knowledge that has each company’s workers about the process of advertising strategies and the aspects that affects the commercial development of the company, moreover segmenting the market, determining what their likes and preferences in order to establish an effective advertising strategy and thus improve business growth. The importance of this present project is to be a means of research which can help in studies in academic and business area, but also to serve as support for future researches of who requires taking it as a reference. This research will be taking as an instrument of supporting for the company, which will help when making decisions about how manage advertising strategies that in future will be performed; the research intended to resolve the problem of the company which with the passing of time, has been complicated without any kind of solution. Advertising strategies that the company has implemented has not reached the expected business growth, due to several failures as the means used to become known or to offer their services, in the current and immersed technology’s world is important to stay up to date, it is necessary to arise economic solutions according to new forms of advertising through the internet. For this reason, we must use tools of designing and advertising that help to improve the commercial growth of Azumi turbochargers and at the same time help to become more competitive through a new management in terms of advertising strategies.