Diseño gráfico publicitario

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    La difusión publicitaria sobre el abuso sexual en las escuelas públicas de educación básica de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02) Silva Quispe, Vanessa Elizabeth; Nájera Gáleas, Carlos Enrique
    Childhood is the stage in which first life experiences are developed for their development in the future. These are fundamental to ensure their well-being, however, lack of family care and their environment has resulted in physical and psychological abuse, including sexual abuse to minors, which are unable to recognize the aggression, causing negative consequences in the short, medium and long term. The problem of sexual abuse is a kind of violence considered the most serious that can happen to child. In Ecuador, the penalty for this crime is 40 years, therefore, the code of childhood and adolescence was modified, and it mentions that child must be protected, however, despite these laws, no reduction in cases within the country has been shown. The main objective of this project is to contribute to the reduction of sexual abuse in infants through advertising as a mechanism of diffusion, qualitative and quantitative methodology that allowed information was developed for research of bibliographic character, also, instruments of collection of data, such as interviews with design professionals, graphic design advertising and educational psychologists, as clinicians, who contributed with content based on their knowledge and experience contribution to the research of concrete form. Research results helped to determine that advertising contributes in social problems solutions, and proposes to establish communication strategies generating content that sensitizes the public, allowing so contribute in school, social and family life of the infant to reduce rates so high currently seen in the Ecuador.