Diseño gráfico publicitario
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Item La publicidad digital y su importancia en el posicionamiento de la marca del Centro de Estimulación Temprana Pequeños Brillantes(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Altamirano Villagómez, Wilson Daniel; Álvarez Lizano, Iván PatricioThis project is based on developments that different media have had and advertising media used for brand positioning, therefore, arises that digital advertising has importance for the brand “Centro de Estimulación Temprana Pequeños Brillantes” of the city of Ambato to position itself in the consumer’s mind. With the problem already discoursed contextually to different levels: macro, meso and micro; providing the objective that they allowed to solve the problem, by using theoretical bases we could substantiate bibliographically the variables that intervene in the investigation. Through surveys and interviews data could be collected about specific audience, allowing you to accept the alternative hypothesis upturned, concluding that the digital advertising at this time is important when positioning brands, especially from “Centro de Estimulación Temprana Pequeños Brillantes” of the city of Ambato, since their specific audience is aware of media and digital media, especially Facebook, where you can easily send advertising messages. A preliminary analysis of the specific public is recommended to determine their focal points for your attention while surfing on the internet for the launch of advertising campaigns on social networks, the research allows to expand the vision of the sectors where the graphic designer can focus at the moment of directing advertising communication products, digital advertising option will always benefit the environment to avoid print production that often does not meet its purpose and becomes unwanted.