Diseño gráfico publicitario

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Análisis ortotipográfico de la rotulación exterior de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-21) Gómez Tapia, Erick Steven; Álvarez Lizano, Iván Patricio
The purpose of this research project is to develop an orthotypographic manual to help the proper management of the visual elements of the advertising arts in the city of Ambato, especially in the signs of Cevallos Avenue, and serve as a way to educate business owners that behind a design there is a previous study, to achieve their objectives and needs, since currently there is an inadequate management that does not transmit a clear message to the users, losing interest easily. It is also suggested that the Municipality consider this study to reformulate the municipal ordinance of visual media in the future in order to improve the visibility of the signs in a more aesthetic way and to meet the needs of business owners, as well as evaluated by a graphic designer for approval.
La difusión virtual de piezas arqueológicas del museo Macco en la revalorización de aspectos culturales en la ciudad de Francisco de Orellana
(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Leal González, Aldis Uriel; Álvarez Lizano, Iván Patricio
This project talks about the importance of the revaluation of cultural aspects in the city of Francisco de Orellana, addressing mainly the young people immersed in the technology, and to take advantage of this means to speak in its own language of digital natives, and its focus is towards the Macco Museum, where a great number of archaeological pieces are exposed that speak of the extinct cultures by the oil activity, and at the same time being forgotten those traits of identity that made strong to the ancient towns; For which a solution is proposed using graphic design methods fused with programming to give an innovative boost to the Macco Museum. With the creation of a virtual reality application that allows young people to get involved and interact within the museum in a didactic and entertaining way, and thus generate a strong interest in the ancient cultural aspects through the understanding of the archaeological pieces, all this Long-term will generate awareness of the importance of ancient cultures and care for nature, inviting people to preserve the environment where they develop and reject the oil issue a little, and in turn promote their cultural identity and rescue a projection to The future generations, in this way can be proud of their roots.
Diseño de aplicación móvil para la difusión de actividades y eventos académicos de la Universidad Técnica de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-04-28) Poaquiza Paucar, Edison Omar; Álvarez Lizano, Iván Patricio
The present research aims to present the design of a mobile application which disseminates academic activities and events of the Technical University of Ambato, and thus benefits students and the institution through notifications of tasks or events. The present project was carried out through qualitative and quantitative methodology, which was conducted interviews and surveys to define parameters for the design of the app, since it is a new and easy to navigate medium, it was also evidenced that the user is difficult to time to search for information on the university's digital platforms. At the end of the surveys, it was confirmed that the project is viable, to help different platforms to disseminate information about the institution.
El diseño de producto digital como una herramienta de apoyo para mejorar la comunicación de las personas con discapacidad auditiva
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Romero Cano, Sandy Doménica; Álvarez Lizano, Iván Patricio
The Hearing Disability is a very wide topic, which covers different types of hearing loss, some use hearing aids, others use the Ecuadorian sign language and the combination between them; most of that public presents problems when communicating with a hearing person alone. In this integrating project we seek to implement an adaptation within their daily routines of deaf people and/or people with hearing loss when it comes to communication. The research applied different methodologies for data collection, adapted the questions to the Ecuadorian sign language with the help of different sign interpreters for deaf people, achieving a real information, which will contribute to the implementation of the proposal. The proposal is a mobile application called "Dilo", which is a communication tool for the hearing impaired, contains different adapted options that connect the user, ease of navigation, the display of pictograms and the user experience, with the aim of achieving communication between the hearing impaired and the hearing person, without the need for additional assistance.
El diseño multimedia como herramienta alternativa para la orientación ecoturística dentro del Zoológico del cantón Baños
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Morales González, Juan Gabriel; Álvarez Lizano, Iván Patricio
This project deepens in the study of new tools that graphic design can contribute through the multimedia branch to other areas such as ecotourism and promote the development and modernization of its current resources, constituting a research topic that covers several important points and leaves the possibility for future research and application contributions. The difficulty of moving within the San Martín Zoo of the Baños de Agua Santa Canton, creates the need to implement or modernize the resources that serve to properly guide visitors to this site. This need leads us to an investigation that demonstrates that graphic design can serve as a tool through its different areas such as multimedia design and large-scale contribution to the improvement of obsolete resources, reaching to show a proposal of interfaces for an application Mobile and Touch Screens, which will help and facilitate the mobilization of the tourist in the facilities of the zoo. To arrive at this result, interviews and surveys were applied to both zoo authorities and national and foreign tourists, in order to maintain real data in this research and carry out analyzes, conclusions and recommendations that will help resolve the problems encountered. The objective of this research is to demonstrate the importance of multimedia design as an alternative tool in guiding and ecotourist orientation for tourists within the "San Martín" zoo in the Baños de Agua Santa canton, analyzing which parameters are the most appropriate to adapt them to a strategy that helps the adequate and satisfactory displacement. The methodologies of this project directs us to develop qualitative and quantitative techniques to determine the situations in a real environment that affect the problem, to be able to check and obtain possible solutions through multimedia design that facilitate orientation in a tourist site.
Estrategias audiovisuales y su vinculación con el turismo de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-11) Ordoñez Mozo, Bryan Omar; Álvarez Lizano, Iván Patricio
The present theme and its corresponding development is showed, due to the need to strengthen tourism in the city of Ambato, and consequently to promote economic and social development in the country that has marked a remarkable growth each year. For this, strategies and audiovisual trends will be used with the main objective of promoting in a dynamic and creative way the touristical attractions that it has and that the whole country must know. We will be aware of the effectiveness of audiovisuals and their contribution to the strengthening of the tourism sector. Based on this study, we will generate innovative strategies, making use of a bibliographic and exploratory research methodology, knowing in the first instance the strategies used by other cities and countries that opted for these alternatives of promotion, allowing in this way to have referents and cases of success in the area to investigate. On the other hand the problem to be solved in the city in this case is the lack of audiovisual strategies for the promotion and diffusion of its attractions. To get this objective, it is proposed to develop a strategic plan for tourism communication around the city, which details each of the tactics and actions to be taken, to strengthen tourism in the city, thanks to the contribution of research, surveys and Interviews with the target audience, which established a series of actions such as the use of 360 ° videos, augmented reality and interactive videos, for this case the tactics raised allow the user to interact directly with each one of them, thus achieving generate experiences and awaken the desire and interest to know these tourist sites. Each of the tactics were reinforced with the use of innovative, technological and digital resources, which means that the use of the online medium and portable devices which are applied to the target selected Millennials mentioned by Hosteltur magazine (2013) as "Target Fashion tourism "who are willing to experience new things and open to receive information and promotions that catch their attention. With the approach of the strategic plan is intended to improve the flow of tourists throughout the year and contribute to the touristical development of Ambato.
Estrategias publicitarias en la difusión de valores deportivos en la práctica de baloncesto en niños y niñas de la Unidad Educativa Eugenio Espejo
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06-05) Fiallos Peralvo, Samanta Carolina; Álvarez Lizano, Iván Patricio
Although every day there is more research that advocates sport as able to provide the human being with important physical, psychological and social benefits, its capacity for comprehensive education of the person, although there are external factors that are harmful to the malfunction of sport. On the other hand, despite the fact that sport generates many benefits, few children are actually stimulated to lead a lifestyle together with the physical - sporting practice, while insisting on physical education and school sports at the same time. the educational and training plans, since, as has been demonstrated, looking through an advertising campaign to promote an active and healthy lifestyle in boys and girls. The production and dissemination of persuasive messages focused on the values campaign in basketball opts, as a persuasive strategy, for direct communication with children. In other words, the advertiser considers that the most effective thing is to communicate with the infant, noting their ability to influence the father, a fact that defines the message itself and the intention with which it is created, which is to improve its quality of life. The advertising information prefers, mainly, by the indirect testimonial format, providing imitable situations that are used as a persuasive element. This fact fully coincides with one of the most common strategies that the child uses to acquire knowledge; learning by observation.
La fotografía como herramienta en la promoción de servicios médicos de LUPSI MEDICAL GROUP para consolidar clientes en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-22) Silva Romero, José Vicente; Álvarez Lizano, Iván Patricio
In the "LUPSI" Specialty Center of the city of Ambato, an investigation was applied, in which the following intervened: target audience, professionals from the design area and professionals from the medical area, in order to analyze photography as a promotional tool, investigating concepts, statistics and interpretations in this project, results were obtained that allowed establishing parameters to establish a graphic line and rule the use of photography in different media, all this framed in a guide document that helps people in charge of advertising LUPSI, The construction of a style manual is necessary so that a person who does not have knowledge of photography and advertising, recognizes shortcomings in the content that is produced, being able to recognize an example of how said content is applied in this way, it can be coupled to the diffusion of the brand contributing to its positioning in the market.
La fotografía publicitaria en la promoción turística del Parque Nacional Cotopaxi
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-03-17) Sarabia Garzón, Bryan Santiago; Álvarez Lizano, Iván Patricio
Within the Cotopaxi National Park, the volcano is the main tourist attraction, one of the most emblematic of the place, but in this Park, it has other places worthy of being appreciated, the lack of knowledge and dissemination have not allowed them to be widely visited. Another reason that has affected was the arrival of the pandemic that has hit our country and the world in general, the rate of visits to the place that had been maintained before has fallen dramatically because of the new strain called "Covid-19", Due to the health emergency, depending on the traffic light, the park has been closed causing a decrease in tourism. In view of what has been analyzed, this project seeks to develop different strategies based on advertising photography to disseminate and convey a feeling of recognition, value, and appreciation for our beloved park in the province of Cotopaxi, thus creating a close link with it.
La fotografía y su aporte en la preservación del Patrimonio Urbano Cultural del cantón Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-09) Caicedo Moscoso, Roberto Fernando; Álvarez Lizano, Iván Patricio
The Cultural Heritage of a city is a fundamental part of the history of each town, it is necessary to know about the architectural legacy that we own today, we must also take into account that these heritage buildings that can still be seen standing have innumerable details , that sometimes the weather and the time that comming pass, have already destroy them, but thanks to the relevant authorities who have been able to preserve, maintain and spread, nowadays all “ambateños” we have the opportunity to continue enjoying such wonderful works of art. This project focuses mainly on contributing to the preservation of these patrimonial assets through photography as a main tool, which through the research and development of a photographic editorial product is feasible to achieve, since the images are a huge impact way of communication and generate countless memories in people; moreover, this product is supported and supervised by the branch of graphic design and editorial design, because the purpose of this proposal is to generate a feeling of preservation and conservation in readers and the city of Ambato has a tangible element in which you can see how the city was in old times and how is our town today.
La fotografía y su relación en las emociones de pacientes oncológicos adolescentes de la ciudad de Ambato
(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-10) Cáceres Villagómez, Liliana Pamela; Álvarez Lizano, Iván Patricio
This research work is based on research in the School of Architecture and Design Arts, Technical University of Ambato, career Graphic Design Advertising, this line of research is photography; Three fulfilling the objective of the Plan of Good Living, the same one that says: "improve the quality of life of society". The photograph is regarded as an art; art that will be taken as an alternative strategy for the release of emotions in cancer patients adolescent the city of Ambato, with this release the relationship of photography with this vulnerable social group. To start a process of releasing these emotions through the use of photography, making not necessarily cancer patients express their emotions talking, because the process is very traumatic crossing; what better way to express that through art; This would prove that photography is a good way for these people to relax and accept better treatments.
Fotografías tridimensionales de las orquídeas en la promoción turística del Jardín Botánico Atocha La Liria, de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2017-06) Chisag Chisag, Wilmer Danilo; Álvarez Lizano, Iván Patricio
Due to the tourism sector is a resource, this must be constantly innovating so that tourists know and access to the information of the place in an agile and easy way to understand. The technology allows people to access information from different parts of the world and knows the services offered by tourist sites, with new ways; and their advances are very used for tourism promotion. This allows people to know the places unimaginable thanks to the development of communication and technology, the same as in the constant evolution according to the needs of life and implementation allow the people with connectors to the virtual environments and by means of what is known natural environments of visual form of different zones, that are promoted by means of photographs In the case of the Botanical Garden, there is neither advertising material that contributes to the tourist promotion of the place nor the materials that support the exhibition of orchids. Reason why it is made three-dimensional photographs with colors, shapes and minute details that contribute to the sale. The photographs facilitate the tourist promotion of the place in which the visits today have declined notably, not contributing to the economy of the place and the different businesses that are around it and thus decreasing tourism in the city of Ambato. Most tourist areas count on the promotional materials of the tourist attractions and these must be invaded of the photographs because these materials help to sell destinies, as well as they can serve perfectly to teach and to learn the tourist geography. The photograph serves to promote tourism and this should be thought, designed and executed to improve the tourist area and the various points that are in the city of Ambato. The three-dimensional photographs is an innovative support thanks to the application of programs to create the three-dimensional effect. Which after testing prints the uses of lenticular sheets so that people appreciate photography. The people who appreciate the work with the exhibitions that are realized in different zones that have greater concurrence this is obtained thanks to that the photographs can be transported to different parts of the city. To carry out the project should be the following: the tourist product, the price, the type of promotion to which a destination is going, the market and the distribution channels that will be used; Photography is a traditional promotional material, but effective if the concepts of creativity and innovation are correctly applied. Orchids can be appreciated on different days of the week but for the presentation of the photographs are made by means of the creation of an event in the place. Date and time for which we will upload the art in different virtual platforms and social networks that Contribute With the promotion of the event, in addition to explaining the three-dimensional photographs where we will mention the purpose of creating the photographs and the use of the programs to create the effect and the paragraphs we will talk about the lenticular sheets its use and its application In Different materials.
La ilustración infantil como aporte al reconocimiento de los personajes populares de la fiesta del Intiraymi de la comunidad de Kisapincha
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-10-07) Gómez Tapia, Christian Fabricio; Álvarez Lizano, Iván Patricio
The purpose of this project is to develop children's illustrations that contribute to the recognition of the characters of the Intiraymi festival in Kisapincha, since nowadays the issues related to culture are being devalued and later it is being inculcated, provoked the lack of interest in knowing from a very young age what culture represents in our lives. It is proposed to use an appropriate style of illustration capable of allowing children from 9 to 11 years of age to understand the reason for its meaning, achieving a good interaction of both the images and the text when presenting it in an informative material For this, an informative material will be created that is considered as a means of learning in the student environment because it will have information about the costumes, characteristics, origin as well as a story where it is represented in a creative way as the Intiraymi is celebrated. In the Kisapincha community, above all, it is desired that the children manage to identify with each one of them, allowing them to have a reference to what culture is concerned with
El material audiovisual y su relación con la Identidad Histórico-Cultural del cantón Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Camacho Sánchez, Lizbéth del Rocío; Álvarez Lizano, Iván Patricio
The present project aims progressive in the history- cultural aspect of the Ambato town focused to let know the principal anecdote, stories, and legends of that place that reflects the cultural essence of the town. Those have been lost importance in the young people through the time until the point to be ignored by the citizens, the globalization approach to the younger people to get the foreign cultures by Manuel Castells (2015). The need to research born from the central problem of the limited information about the historical- cultural identity of the city, the existing reference material are in book nowadays is soporific the reading habit in some people because they have been adapted to the technology world, where the audiovisuals are the most assertive option to acquire knowledge, results obtained from studies conducted by the Rafael Landívar University. In order to get the relevant information that can show up the solution in the project apply several researching techniques and tools to recollect information by the experts in different areas as audiovisual, psychology, cultural promote and anthropology. Also the teenagers that represent the target as a result of the project according to the needs, based in the creation of a series of short movies to pose two topics that built a part of historical culture identity those are: anecdotes of illustrate character of the town and urban legends of Ambato. The proposal can be use as an educational material that support material of knowledge registered to the history of Ambato to strength this type of identity in the teenagers and generate local rewards and feel part of them. In addition boost the diffusion of the audiovisual through social media and show up the rich knowledge to the future generations.
El Neurodiseño como herramienta para concientizar acerca del Bullying en el sistema de educación general de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-11-05) Gavilanes Poveda, Jimmy Renato; Álvarez Lizano, Iván Patricio
This integrative project addresses the study of Bullying as a social problem that directly affects the emotional state of children and adolescents who are victims of physical, verbal and psychological aggression, classified as a form of violence in school environments. The word Bullying comes from the English terminology "bully" which means to intimidate, harass, harass; Therefore, bullying should not be considered as a style of play or a joke between peers, it must be considered as a form of violence, which should not be justified by the fact that children are the ones who do it. Neurodesign was applied as a tool that focuses on provoking stimuli, emotions and feelings in our target audience about the effects and consequences that this problem entails, through the development of an awareness campaign under the slogan “That the nightmare of Bullying does not come true”, it contains products such as: audiovisuals, posts and posters for social networks and podcast. Due to the current situation that is going through due to the COVID-19 pandemic, the integrating project was redirected to be exposed by virtual means through social networks, platforms and applications. The concept of the proposal focuses on creating messages through visual language that contains facts and stories that transmit and generate impactful emotions towards the viewer. The objective is to involve all members of the educational community, especially children and parents, so that this project can be taken as a reference in the daily life of the school and family environment.
La Producción audiovisual como aporte a la identificación cultural de la Parroquia San Antonio de Pasa de la Provincia de Tungurahua
(2024-08) Edwin Fernando, Orellana Silva; Álvarez Lizano, Iván Patricio
Pasa es una parroquia perteneciente a la provincia de Tungurahua, ubicado a 17 km del cantón Ambato, por la vía Miraflores bajo y el Complejo Recreacional Aguajan. Es una parroquia que se caracteriza por tener un clima templado, pero sobre todo es una zona rica en patrimonio cultural y natural, personas trabajadoras, conservadoras y protectoras con sus tradiciones y creencias. Además, que es un lugar que cuenta con variedad de lugares turísticos ecológicos y comunitarios. En el presente proyecto, mediante una investigación de campo hacia la parroquia Pasa se busca investigar sobre las posibles causas de porque ya no había mucha circulación turística y existe una baja económica se concluyó que la parroquia mediante sus productos y sitios turísticos tiene mucho que ofrecer a la sociedad, los problemas principales es que tiene una independencia turística al pertenecer a una contraparte más reconocida, debido que la parroquia pertenece al cantón Ambato y por ende los lugares aledaños no sean tomados en cuenta para la divulgación de destinos turístico ecológicos y comunitarios. Debido que se ejecutó esta estrategia de producción audiovisual (videos cortos) de disposición para personas que les gusta realizar turismo y buscan conocer nuevos lugares que se encuentren cerca de casa. El proceso de diseño fue elaborado mediante herramientas de investigación (entrevistas), que sirvieron para saber la opinión del público objetivo
Producción audiovisual para promover el turismo en la parroquia Pasa del cantón Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-03-21) Hernández Aldas, Edwin Javier; Álvarez Lizano, Iván Patricio
Tourism is a wealth generation factor that fosters economic and socio-cultural growth in large and small towns; In this research, dissemination strategies were developed to rescue tourist activities in the Pasa parish based on audiovisual production and using the digital platforms of Instagram, Facebook and Youtube. To this end, the dissemination of an interactive video was promoted by displaying a message to encourage tourism. tourist to learn about the tourist attractions that Pasa has. The exploratory method was used with the deductive framed in a quantitative model and the application of surveys whose result resulted in the considerable attendance at religious festivals and at emblematic places of visitors, turning these activities into a pole of employment generation and monetary resources for Pasa, requiring public and private business alliances that involve areas of planning and administrative management linked to tourism development.
La publicidad digital y su importancia en el posicionamiento de la marca del Centro de Estimulación Temprana Pequeños Brillantes
(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Altamirano Villagómez, Wilson Daniel; Álvarez Lizano, Iván Patricio
This project is based on developments that different media have had and advertising media used for brand positioning, therefore, arises that digital advertising has importance for the brand “Centro de Estimulación Temprana Pequeños Brillantes” of the city of Ambato to position itself in the consumer’s mind. With the problem already discoursed contextually to different levels: macro, meso and micro; providing the objective that they allowed to solve the problem, by using theoretical bases we could substantiate bibliographically the variables that intervene in the investigation. Through surveys and interviews data could be collected about specific audience, allowing you to accept the alternative hypothesis upturned, concluding that the digital advertising at this time is important when positioning brands, especially from “Centro de Estimulación Temprana Pequeños Brillantes” of the city of Ambato, since their specific audience is aware of media and digital media, especially Facebook, where you can easily send advertising messages. A preliminary analysis of the specific public is recommended to determine their focal points for your attention while surfing on the internet for the launch of advertising campaigns on social networks, the research allows to expand the vision of the sectors where the graphic designer can focus at the moment of directing advertising communication products, digital advertising option will always benefit the environment to avoid print production that often does not meet its purpose and becomes unwanted.
El uso del Sreet art graffiti como medio de difusión de las festividades de la ciudad de Ambato
(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Herrera Cáceres, Carlos Luis; Álvarez Lizano, Iván Patricio
In the present project of investigation we approach a very discussed subject in social and cultural level as it is the Art of the street graffiti and how the necessity to diffuse the festivities that during the time have been resting importance within our society. Parties that within our culture deserve not to be forgotten, that have a wider space within our city and that allow us to revalue each one of them. Within this research was analyzed as The art of the graphite street is important within the communication of social messages or any other type of situation, of how this cultural expression is able to reach a quite extensive public leaving aside any other Type of means of daily diffusion that no longer generate such an impact. Using several supporting research developed in other countries that host this artistic expression, collecting information through field research that allows us to feel the reality of urban art and traditional festivities in our society, the goal is to culturally promote the festivities From the city of Ambato they have been lost using the art of street graffiti as an alternative broadcast option. When recovering the festivities that have gone during the last years in the city of Ambato and its surroundings will have much contribution for our society, future generations and tourists to know more about our culture making possible our most visited and active sea city in the Scope Economic Many benefits are possible in this research, such as the recovery of festivities, increase tourism in our city, improve the economy and production, rescue cultural values that in one way or another serve not to forget our origins and to have a own identity . We must add that merchants are benefited by the recovery and promotion of festivities that are disseminated through the medium of graphite street art and that serve as a great help for the knowledge of tourists who visit our Canton. What is being done to change the research is to provide better information about the girls who are not very named and who have lost for several decades, as well as the recovery of the lost and achieved spaces of the diverse communities of our city. This research work has helped us to verify that there are other types of alternative media that are not allowed to reach the public in a better way, generating a lot of expectation within the settlers where the arts were formed, through the means of research, A creative process for the creation of the respective graphics that are accompanied by a book describing the chosen parties and their respective characters.