Marketing Digital y Comercio Electrónico

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Modelo de e-marketing para empresas de automatización de la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Marketing Digital y Comercio Electrónico, 2018) Carvajal Salvador, María Fernanda; Saltos Cruz, Juan Gabriel
Automation security system’s companies in Tungurahua do not apply an accurate e-marketing model to create consumer’s empowerment. One of the reasons is because they do not have the knowledge in the use of technological tools. Also, because of the fear in invest money in digital media and do not receive a return on investment. The ones, who decided to invest in digital media, do not know if the tools they use are adequate to persuade consumers. This investigation determined how e-marketing model influences in consumer’s empowerment in automation system companies. The most relevant results, determined that it is necessary for companies to invest in the most used social networks and focus on the target. It is important not to neglect the websites, because there depends how consumers perceive the company position and seriousness. Finally, e-marketing model has relation with consumer´s empowerment, for this reason, it is recommended to create a digital communication plan.