Carrera de Turismo

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/33602

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Subject: search.filters.subject.IDENTIDAD CULTURAL

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Now showing 1 - 4 of 4
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    Las técnicas artesanales y la experiencia turística en el cantón Tisaleo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Miranda Velastegui Cristina Elizabeth; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    This research, entitled "Artisan Techniques and the Tourism Experience in the Tisaleo Canton," was developed with the objective of investigating the relationship between artisan techniques and the tourism experience in the Tisaleo Canton. The importance of this study lies in the need to adapt existing artisan techniques in the Tisaleo Canton to a tourism experience in order to promote tourism development, the dissemination of ancestral knowledge and wisdom, and economic improvement for artisans. The research was conducted using a qualitative approach, utilizing instruments such as the A5 sheets of traditional artisan techniques from the National Institute of Cultural Heritage and the checklist, which allowed for direct information gathering from the canton's artisans regarding artisan techniques. The results show that, despite limitations such as the lack of tourism planning and promotion, cultural tourism has contributed significantly to the economy of the canton's inhabitants, the valorization of cultural identity, and tourism development. In conclusion, experiential tourism is a viable means of local development, provided it is complemented by workshops, training for artisans, support from state institutions, and strategies for improved tourism development and performance.
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    La identidad cultural y la actividad turística; caso de estudio: fiesta de los caporales, parroquia Angamarca
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) López Cordones Ruth Nayeli; Viteri Toro María Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    This research, entitled "Cultural Identity and Tourism; Case Study: Caporales Festival, Angamarca Parish," was developed with the objective of investigating the relationship between the cultural identity of the Caporales Festival of Angamarca and tourism activity. The importance of this research lies in the valorization of the living traditions of the Caporales Festival as an expression of cultural identity and its potential as a tourist attraction. This celebration is characterized by the presence of symbolic figures such as the Recuante, the Doña, the Caporal, the Capitana, the Chinas, the Guaricha, the Yumbos, and the Payaso, whose representations embody collective memory, the feminine role, popular spirituality, and the ancestral work of the community. The methodology applied was qualitative, using instruments such as index cards and observation, where we conducted semi-structured interviews with local stakeholders and observations. As a result, it was evident that despite limited promotion and a lack of tourism planning, the cultural event of the Caporales festival generates interest in tourists and strengthens cultural pride among residents, highlighting the authenticity, identity, and symbolic richness of each festive figure. In conclusion, well-planned tourism activities within the parish are an effective strategy for boosting community tourism and enhancing cultural identity, provided that tourism services are well planned and implemented.
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    La promoción turística y las costumbres rurales del cantón Quero
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-02) Barreno Tustón Lisbeth Carolina; Toledo Villacis Marco Antonio; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The main objective of this research project is to evaluate the relationship between tourism promotion and rural customs in the canton of Quero, recognizing them as key elements for strengthening cultural identity and boosting local tourism development. The research is relevant in that it highlights the canton's traditional customs as resources that, when properly promoted, can generate economic, social, and cultural benefits. The methodology applied was based on a qualitative, inductive, and descriptive approach. A non-experimental, cross-sectional design was used, with an interpretive scope based on the experience of local actors. To collect information, a non-probabilistic convenience sample was selected, applying interviews with key informants and inventory files from the National Institute of Cultural Heritage (INPC). Among the results related to tourism promotion, strengths such as participation in fairs, a consolidated graphic identity, and the authenticity of messages were identified; however, weaknesses such as poor digital planning, low institutional coordination, and limited sustainable actions were also evident. In terms of rural customs, representative manifestations were identified that could be integrated into the tourism offer in a structured manner. Finally, as a proposal, a digital magazine based on these customs was designed in order to revalue the canton's intangible heritage and project it as a culturally attractive destination. It is concluded that it is necessary to articulate tourism promotion with cultural practices from a strategic, participatory, and sustainable perspective, incorporating new technologies and strengthening territorial identity as a differentiating element from other destinations.
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    Las manifestaciones culturales y el turismo vivencial en el centro cultural tsáchila Mushily
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-20) Yancha Andi Joel Marcelo; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The Mushily tourist center offers an immersive experience through experiential tourism, being cultural manifestations part of the key elements for a tourism that is aware of the importance of safeguarding the tangible and intangible heritage and a harmonious coexistence between tourists and the host community. The research was based on the principles of moral economy, a theory that allows analyzing social phenomena from a focus on the impacts on its main actors; having as objective the analysis of the cultural manifestations that are part of the experience of experiential tourism offered in the Mushily tourist center. With a qualitative approach, the data were collected through direct observation and the approach to members of the community who are related to the tourist activities developed, using instruments that allow recording relevant characteristics; registration log of the Experiential Tourism phenomenon and INPC's heritage registration forms. The results obtained reflect that the offer of this center is based on activities that reflect its identity and at the same time help to safeguard its culture, creating high impact experiences. We conclude by highlighting the importance of generating tourist services aimed at educating tourists, given that cultural manifestations play a fundamental role in experiential experiences and without reaching the folklorization of the culture exposed to the tourist phenomenon.