Carrera de Turismo

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/33602

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    La práctica del fototurismo y los geositios del Geoparque Volcán Tungurahua; caso de estudio: Cantón Pelileo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-07) Bonilla Sánchez Alex Vladimir; Romo Rojas Mario Giovanni; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    This study aimed to identify the potential of photo tourism in the geosites of the Tungurahua Volcano Geopark, with a particular focus on the Pelileo canton. The findings of this research and the data collected seek to contribute to the optimization of the promotion of the four geosites present in this area: El Obraje de San Ildefonso macro-slide, Huisla Volcano, Las Caras and Mulmul Volcano. Additionally, techniques recommended by specialists that will be very useful in the practice of phototourism are integrated. The methodology used was qualitative, oriented to record the particularities of the sites studied. An inductive approach was adopted, which allowed conclusions to be drawn from specific observations and then generalized. The research design was non-experimental and cross-sectional in nature, with a phenomenological scope. The results, derived from the application of geosite observation sheets, revealed the state of the infrastructure and made possible a specific evaluation of the geosites. This assessment yielded acceptable results in most of the indicators evaluated, including the educational, scientific, tourism and conservation aspects. In conclusion, it was determined that the photo tourism activity is experiencing sustained growth. It is imperative to complement this activity with good practices so that photographs can act as a fundamental element in the development of phototourism.
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    La actividad turística y los geositios en el cantón Penipe, provincia de Chimborazo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-27) Calderón Arteaga Jamilet Anahi; Gaviño Ortiz Noemy Hortencia; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The present research with the theme: “Tourist activity and geosites in the Penipe canton, province of Chimborazo”. The general objective was to analyze the tourist activity and the geosites in the Penipe canton, province of Chimborazo with the purpose of knowing the diversification of the tourist offer. We worked with a quantitative methodological approach with a non-experimental cross-sectional design. Two instruments were used for data collection, the first one a survey directed to tourists who have visited the geosites to know their perspective about the existing facilities and the Tourist Attractions Cards where information was collected through field observation of the four geosites to know their level of hierarchy. The results obtained provided data to present the proposal: “Design of an Interpretation Center: El Altar Volcano and Laguna Amarilla”, because it was possible to identify a higher level of interest from tourists to these geosites, helping to disseminate information about these places, which was another of the main shortcomings that we had, so this Interpretation Center will help the orientation, awareness and promotion of these geosites, helping tourism in Penipe Canton.