Carrera de Turismo

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    Las construcciones andinas y el turismo rural en el cantón Tisaleo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Vega Martínez Daniel Alejandro; Melo Fiallos Diego Fernando; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    This research aimed to revalorize Andean vernacular constructios in Tisaleo cantón and boost rural tourism through a proposal for interior design tailored for tourist lodging, carefully maintaining the external facade to preserve its heritage value. Additionally, a digital illustrative and informative brochure was developed to document and disseminate the cultural and historical significance of these buildings, fostering awareness, promoting their conservation, and attracting an audience interested in Andean heritage and traditions, thereby contributing to the sustainable socioeconomic development of the community. The study employed a qualitative methodology, drawing upon a comprehensive review of existing literature and theoretical frameworks such as the Ontological Turn and Valene Smithˋs Tourism Typology. Data triangulation, primarily from expert interviews, revealed that while vernacular architecture holds significant potential as a rural tourism attraction due to its unique construction with adobe, rammed earth, and wattle and daub, its precarious state of conservation exacerbated by neglect, climatic factors, and a lack of preservations policies limits its full utilization. A notable loss of ancestral constructions knowledge, crucial for authentic rehabilitation, was also identified. The conclusions underscore the urgent need for integrated strategies that promote both conservation and dissemination. The proposed solution, focusing on adapting interiors for tourist accommodation and creating a digital brochure, offers a practical and symbiotic approach to revalorize this rich heritage and revitalize rural tourism in Tisaleo.
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    La educación ambiental y el senderismo en el cerro Teligote, cantón Pelileo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Guamanquispe Guaillaguaman Jennifer Alexandra; González Sánchez Angélica María; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The Teligote hill is considered a protective forest located in the community of the same name, belonging to the Pelileo cantón in the province of Tungurahua. This hill contains 200 hectares of primary forest that harbors a rich biodiversity and represents an ideal environment for native species found on the site. Thus, the following research aims to investigate environmental education and hiking in the Teligote hill. The importance of this research lies in raising awareness among people who practice hiking and visit the site. A qualitative approach methodology was used, using an observation sheet and aninterview, focused on environmental education, observation of people's behavior and hiking, in addition to a non-experimental cross-sectional design and two types of nonstatistical sampling by judgment and by convenience. The results determined that environmental education does have an influence on the people who go hiking, since the visitors demonstrate low environmental responsibility and inadequate waste management at the site. Finally, the research contributed to the implementation of an environmental awareness and responsible hiking campaign for all people, especially adolescents, young people and adults between the ages of 12 and 59, highlighting the natural wealth of Teligote hill and the importance of its conservation.