Carrera de Turismo

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Author: search.filters.author.Yancha Andi Joel MarceloHas files: Yes

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    Las manifestaciones culturales y el turismo vivencial en el centro cultural tsáchila Mushily
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-20) Yancha Andi Joel Marcelo; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The Mushily tourist center offers an immersive experience through experiential tourism, being cultural manifestations part of the key elements for a tourism that is aware of the importance of safeguarding the tangible and intangible heritage and a harmonious coexistence between tourists and the host community. The research was based on the principles of moral economy, a theory that allows analyzing social phenomena from a focus on the impacts on its main actors; having as objective the analysis of the cultural manifestations that are part of the experience of experiential tourism offered in the Mushily tourist center. With a qualitative approach, the data were collected through direct observation and the approach to members of the community who are related to the tourist activities developed, using instruments that allow recording relevant characteristics; registration log of the Experiential Tourism phenomenon and INPC's heritage registration forms. The results obtained reflect that the offer of this center is based on activities that reflect its identity and at the same time help to safeguard its culture, creating high impact experiences. We conclude by highlighting the importance of generating tourist services aimed at educating tourists, given that cultural manifestations play a fundamental role in experiential experiences and without reaching the folklorization of the culture exposed to the tourist phenomenon.