Carrera de Turismo
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/33602
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Item Los Atractivos Naturales y el Marketing Digital en el Cantón Quero(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-28) Torres Cando Stephanie Johanna; Vaca Vaca Carmen Isabel; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe research with the topic: “The natural attractions and digital marketing of the Quero canton”, aimed to investigate the importance of this study based mainly on obtaining adequate information on each attraction. The research work was based on a methodology with a mixed approach and a non-experimental cross-sectional research design. Nonprobabilistic convenience sampling and random probabilistic sampling were used respectively. To collect information it was necessary to apply appropriate instruments based on each of the approaches, in this case it was necessary to apply the MINTUR sheets, as well as a guide of questions for the interviews that was applied to the professionals of the GAD of Quero. A survey was applied with questions directed to tourists to find out the interest they have in the tourist attractions of the Quero canton. From the results of the investigation, it was concluded that the Quero canton does not have a tourism development plan that promotes tourism in the canton; In this sense, the proposed hypothesis gave a null result. It is necessary to promote and create strategies that make tourists aware of visiting the different attractions in an appropriate and responsible manner. In conclusion, this will help improve the economy of the place since through this a research analysis was carried out, resulting in the need for further improvement. its local infrastructure.