Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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2015 - 20185

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Subject: search.filters.subject.RESPONSABILIDAD SOCIAL

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    El discurso sobre violencia y la (in) seguridad en la producción periodística del Diario "El Ambateño" y su responsabilidad social en la Ciudad ambateña
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Salcedo Cadena, Eduardo Andrés; Soto Dávila, Omar Fabricio
    The purpose of this research topic is to know the management of the discourse on violence and (in) security in the journalistic production of the newspaper El Ambateño and its social responsibility in the Ambateña citizenship. And whose purpose is to determine the level of intentionality that this printed media has when publishing red news stories, and how they are perceived by readers. To finally check if the writing line of this printed newspaper is or not generating social responsibility. The approach applied in this research project is based on the methods of qualitative and quantitative analysis, this methodology allows to present an analysis with its respective explanation; the same one that focuses on demonstrating the phenomenon, its conditions and the relationship between the variables investigated. Therefore, this mixed approach is a process that collects, analyzes and links quantitative and qualitative data in a single study to respond to an approach. In addition, this research is subject to the non-experimental modality, because it is performed without preconceivedly operating the variables. It is a bibliographic and documentary research because it is a systematic and sequential process of collection, selection, classification, evaluation and content analysis of printed, graphic, physical and / or virtual material that will serve as a theoretical, conceptual and / or source methodological for research. In this project, descriptive research is also applied, which allows us to get to know situations, customs and predominant attitudes through the exact description of activities, objects, processes and people. Its goal is not limited to the collection of data, but to the prediction and identification of the relationships that exist between two or more variables. In this investigation the instruments applied for the collection of the information are: - Qualitative data sheet.- Through this instrument, an analysis of the information presented by the newspaper El Ambateño on violence (in) security was carried out. - Quantitative sheet.- This instrument allowed a numerical and statistical analysis of the information collected.
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    El periodismo cultural y la responsabilidad social en Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Suarez Freire, Willian Daniel; Vayas Ruiz, Eliza Carolina
    It studies the treatment given to cultural journalism in the media of the canton Ambato, as well as reference the social responsibility exercised in the fulfillment of the common responsibilities, and items promulgated in the Organic Law of Communication. It determines themes such as: the production of content that promotes culture, identity values and its broadcast space in the television, radio and written media, present in Ambato during the month of February 2017. It contains the analysis of the problem from the qualitative-quantitative approach, by means of evaluation and monitoring of random transmissions in cultural programs and supplements, TV, radio and physical records of local newspapers as part of the investigation, And interviews on cultural journalism with characteristics of social responsibility, in the audiences and communicators of the province of Tungurahua. It is concluded that the diversity of content in the local media is supposedly justified by their pluralism, existing between them a tacit concept and common denominator that makes them only reproducers of inoperative subjects serving only their corporate interests.
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    La identidad corporativa y la reponsabilidad social de curtiduría Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Custode Velástegui, Esteban Paolo; Lascano Cevallos, Alexander Darío
    The communication organizacional in the last decades has structured a new profile called Dircom, person in charge of the communication in the organizations, where the correct management of the information with which the corporate communication deals assumes new challenges, for what the companies and institutions have incorporated in his organizational structures this new profile, as a necessary professional to continue existing due to the needs of the communication. Tannery Tungurahua is the point of investigation to verify the managing of the corporate identity and the social responsibility by means of which reactions of analysis take place with action in the steackholders (public boarders and day pupils), said differently, the investigation allows the check of the effects of the managing of the social responsibility of the institution. The characteristics and the capacity that the professional has to handle the corporate identity must be to medium and long term with aims of transformation that define the situation of Tannery Tungurahua across plans of communication. The corporate identity is the presentation of an organization, therefore it turns into an intangible assets of that Tannery Tungurahua does not take advantage as such, the ignorance produces scanty intangible value same that is reflected in a deficient management and therefore the reality of the world in which we live turns into a crisis of management and communication managing of the institution. To reach for the diffusion, to deliver the suitable information, to support communicated to the internal company and externally turns to the area of communication and corporate identity, in elementary and necessary, to allow the growth and constant development of the brand and his products, coming this way from the best way on having consumed and final client.
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    La programación radiofónica en FM y el nivel de educomunicación en la audiencia del cantón Ambato
    (Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-02) Auquilla Mesa, Edgar Paul; Martínez Moya, Carlos Alejandro
    ABSTRACT The communication has evolved due to changing trends in the environment to social consciousness so that has been presented several problems and one of them is the inexistence of an integrated profile that promotes and energizes this scheme, so the not count with a radio programming adapted to such changes has limited the process of social progress, which means the system under educommunication that establish and does not allow an extensive coverage and the audience does not satisfy their requirements in this direction in the methodology research that allows establish in the field research the unknowledge that limit incomplete programming, the results of survey allowed to know the needs for the change, so that is important that exist a redesign focused on the social reality, in this proposal present some alternatives of change that allows them to focus a social responsibility for the listener to be integrated into this perspective.
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    Influencia de los contenidos de la prensa escrita local en la creación de responsabilidad social en estudiantes de la Unidad Educativa Mario Cobo Barona
    (2015) Villacís Espinoza David Fernando, David Fernando; Viteri Torres, Walter
    El presente estudio investigativo tomó como referencia al proceso comunicativo como elemento fundamental para establecer el grado de responsabilidad social que existe en la comunidad estudiantil y la manera en que los medios de comunicación impresa intervienen para el fortalecimiento de valores, normas y costumbres sociales. Los objetivos fueron básicamente: Determinar cómo influyen los contenidos de la prensa escrita en la creación de responsabilidad social en los estudiantes de la “Unidad Educativa Mayor Mario Cobo Barona”; analizar el grado de aceptación de los contenidos de la prensa escita local en los estudiantes; diagnosticar la responsabilidad social en los estudiantes; diseñar una alternativa de solución al problema formulado. Para ello se conceptualizó el proceso comunicativo, formas de interacción y niveles de responsabilidad social. La metodología se basó en un enfoque mixto: cuali-cuantitativo, con modalidades de investigación de campo y bibliográfica. Concluido el estudio se estableció la falta de responsabilidad social que existe en el estudiantado y la casi nula praxis que esto conlleva dentro de la comunidad; se estableció que los contenidos emitidos en medios de comunicación escritos deben crear interés en los jóvenes para poder llegar a ellos; se estableció que existe interés de parte de la juventud en construir responsabilidad social a través de medios de comunicación escritos de la localidad; se determinó la necesidad de incorporar contenidos que generen responsabilidad social dentro de la comunidad; Se analizó la importancia del manejo de contenidos educomunicacionales para la construcción de responsabilidad social y la escasez de espacios similares en la prensa escrita.