Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.RADIODIFUSIÓN

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    Actitudes de la Audiencia respecto a las narrativas epleadas en Radio Máxima Caracol de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Suárez Fiallos, Fernando Fabricio; Naranjo Gamboa, Byron Orlando
    The present investigation is focused in studying the attitudes of the hearings on the implementation of the radial narratives of Maxima Radio Caracol of the city of Ambato. For them it has been chosen to use methodology of qualitative and quantitative approach in where it was applied the due surveys to the inhabitants of the city of Ambato, in addition to one it interviews directed to the Director of programming of the radio in mention. In the harvesting made for the investigation in general context we can deduce that the women were the sex that dominates within the sample, in addition that the rank of dominant age is of between the 26 to 35 reaching the conclusion which the radial means are dominated by a hearing of adolescent and adult public, followed very of near a young public that includes between the 15 to 25 years, a little relegated is the hearing greater to 35 until the 45 years, that is to say, the radio divides equally a young hearing - adult with formed criterion. Within the activity to which she is dedicated in the sample we have students followed of housewives and people who dedicate to exert the law which they are the most dominant groups, with this is reflected that the radio is still considered like means of company for people who exert an activity that she requires of the same one. But we happened to the point in where we realize which the people who listen to radio in their majority do not know on the narratives, that is to say, that the radio listens to it empirically. Nevertheless at the time of establishing a listing of narratives people incline that the radios of the city of Ambato apply to the use of the narrative jokes, reaching the conclusion that the local radio chooses to entertain and to amuse its listeners, but emphasize in the investigation the fact that people do not know in her majority if the radio uses a specific format for its programming. In addition they show that they see of extreme importance that a program before leaving to the air must be planned of a correct way to avoid to fail and to obtain the rejection of the hearing still more when a competitive market within radial means exists, but they reach the conclusion who the radios if they make previous studies to define his programming and selection of target, maintains their position that is of extreme importance of the use of a correct language on the part of the speaker to go to its listeners. Although previously we presented that people are connected with the radial world, by means of her exigencies, the result includes in its majority that the people do not consider consuming assets but they have a favorite program at the time of tuning the radio, nevertheless do not feel an attachment or identification towards the radio that listens for that reason it is that the implementation of a manual of identity is recommended or marks of the even radio that can occur to know the best way and to implement communicational strategies that help to fortify the image. To stress that music is fundamental to define its tastes or preference of a program, this accompanying by a good production of sound effects that help to complete an ambient harmony and coexistence, without leaving of side the use of the technology that is indispensable so that the listener can participate and have greater opening within a radial program.
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    La difusión radial de la música nacional ecuatoriana y la identidad cultural de los jóvenes del área rural de la parroquia Izamba
    (2015) Manobanda Chicaiza, Javier Leonardo; Viteri, Walter
    El siguiente trabajo de graduación toma como referencia al proceso comunicativo como elemento fundamental para determinar el grado de incidencia que tiene la Música Nacional en la generación de identidad cultural. Los objetivos con los que se trabajó fueron: Determinar si la escasa difusión radial de la música nacional ecuatoriana afecta la identidad cultural de los jóvenes del área rural de la parroquia Izamba; Analizar si es insuficiente la difusión radial que se le da a la música nacional ecuatoriana; Diagnosticar cómo se encuentra la identidad cultural de los jóvenes del área rural de la parroquia Izamba; Diseñar una alternativa de solución al problema planteado. La metodología se basó en un enfoque mixto: cuali-cuantitativo, con modalidades de investigación de campo y bibliográfica. Una vez realizado el estudio se determinó que A través de la investigación se ha logrado determinar que la incorrecta difusión y socialización de la música ecuatoriana afecta en la identidad cultural de los jóvenes del sector rural de la parroquia Izamba, La difusión radial de la música nacional transmite identidad cultural en la juventud ya que al apoyar o difundir programas , radio revistas en horarios de mayor sintonía sin discriminación a la música nacional nos ayuda a descubrir experiencias, Se analizó que una forma de aumentar el nivel cultural en la juventud es dialogando y conociendo las experiencias que el joven atravesado durante sus años de vida, un gran cambio se daría si los medios de comunicación cumplieran con la actual ley de comunicación existente la que apoya a la producción nacional.