Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El contenido de la programación de Radio Primicias de la Cultura de la Universidad Técnica de Ambato y la construcción de audiencias(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-06) León León, Andrea Elizabeth; Herdoíza Mancheno, Franklin GermánicoUniversity radio is an effective means of communication to transmit information within an institution of higher education; however, in order to achieve the desired success, it is essential to have an adequate segmentation of audiences. This not only allows to retain current listeners, but also to attract new listeners. In order to understand the importance of audiences in radio stations, the theoretical reference of Mario Kaplúm was used, since he clearly expains the steps that a radio station must follow to become an outstanding media. For this purpose, Radio Primicias de la Cultura of the Universidad Técnica de Ambato was analyzed in order to study it and, with help of the students of the Communication career, provide a different perspective that promotes its growth and innovation.Item Percepción de los usuarios sobre la producción audiovisual en la cuenta de Facebook de la Radio Tv de La Casa de La Cultura Núcleo de Tungurahua(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Fonseca Rojas, Tamara Nicole; Vayas Ruiz, Eliza CarolinaThe evolution of technology has brought with it variations in the handling of information, therefore, the traditional media have been forced to move to other platforms for the dissemination of information and to remain relevant to society. The approach addressed in the research is directed to how an audiovisual production is carried out and applied, which is fully digital and made in a digital era in which its audience is much wider and can reach a larger diffusion to society. This research began in July 2023, "Perception of users on the audiovisual production in the Facebook account of the radio TV of the Casa de la Cultura Núcleo de Tungurahua". Through the hypothesis, a survey using a Likert scale for the followers of the Facebook page of the account of La radio Tv de la Casa De la Cultura Núcleo de Tungurahua was carried out in order to analyze and investigate the perception of the users through a quantitative methodItem La producción intercultural de radio Primicias de la Cultura 104,1 F.M y el impacto en la Comunidad universitaria(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Yauli Santos, Erika Cristina; Gamboa Orozco, Luis AlbertoIntercultural production within the media (press, radio, television) became one of the important aspects when disseminating content, by the provision of the Organic Law of Communication (OLC) promulgated since 2013 next to point 1.8 of the first chapter of theNational Plan for Good Livingin Ecuador, that seek to rescue and strengthen the knowledge of Ecuadorian cultures, their customs, traditions, clothing, music, everything that characterizes, to improve coexistence and defend their right to communication and access to media. This research work is developed in the analysis of the intercultural radio program Primicias de la Cultura 104.1 F.M, and its impact on the university community (students, teachers, authorities, administrative staff), a public medium of the Technical University of Ambato, which has uninterrupted programming and a variety of contents.For this, researched about intercultural programming on radio, in general, and on university radios. To complement the knowledge interviewed people linked to the media and culture to know their point of view, because they live, they perceive this reality. Besides, they even recommended what should be done.For data collection, 164 surveys were applied to the university community of Huachi and Ingahurco campus. The results showed the reduced level of tuning that the radio has, despite being from their universityand as regards intercultural communication, full support was shown for its dissemination, and they suggested that the contents be presented in a different way to those that most of the media transmit in order to comply with the provisions of the LOC, that is to say that it is done by own decision and not by obligation. Also, there was a limited number of staff within the environment and the concern that the students of Social Communication of the university do not participate in the medium.Item La difusión masiva radial del género musical Reggaetón y la conducta estudiantil de los adolescentes de la Parroquia El rosario del Cantón Pelileo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-01) Manjarrez Córdova, Jairo Adolfo; Sánchez Peña, MarcoThe massive radial diffusion of the musical genre, the reggaeton and the behavior of the students, are problematic, in the society, in which, the adolescents, lost, in the values, in the dialect, in the theme, in the theme, in the music, in the state, in which it occurs, however, on the radio. Music, learning and things that do not go through the ages of the adolescents of the Parroquia El Rosario del Cantón Pelileo are disseminated. The present research work was based on the collection of data and information in the Eugenio Espejo Educational Unit of the Parroquia el Rosario, viable sources such as, thesis of the repository of the Technical University of Ambato, scientific research, digital journals, etc. Through many methods such as: observation, surveys, interviews and previous information gathering, where surveys were conducted to students and teachers of the institution, and surveys of the family of people and authorities of the educational unit, This way, a preliminary evaluation of the subject to be treated has been carried out, in order to define the areas of things and that an in-depth evaluation can be carried out to obtain practical and timely solutions. As results, the causes and effects are presented both theoretically and practically, where adolescents spend too much time on the use of radios, to which communication and the use of culture and identity have been lost and, most importantly, the values and respect. For short stories, if you have planted a solution, which is not, it is more than a means of a radio program carried out in the most tuned Radio; The program will have the name "YOUTH TO MAXIMUM" in the same topic will discuss topics, the interview, the opinions of the good use of radio programs and the importance of communication within the homes.Item La producción radial convencional y la prefernecia musical de los estudiantes de primer semestre de la Carrera de Comunicación Social de la Universidad Técnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Gavilanes Sánchez, Mónica Rocío; Viteri Torres, Walter FranciscoThe present research work seeks to encourage the active participation of First Semester students of the Social Communication Career in terms of conventional radio production and the development of specific musical programs. The mass media have taken huge steps nowadays, so they are part of the daily life of each individual, their main function is to inform, entertain and educate, that is why radio has been considered as one of the most important means of communication. Influential, more tuned and interactive with society, thanks to its broad coverage, immediacy and credibility. The voice has power over the listeners being very assertive and used appropriately, the programming stipulated by the radio media covers different formats of programs but it is the musical programs that have the most youthful tuning, after the appearance of musical platforms it has been losing audience. When executing the surveys to the students and the interviews to the producers of conventional radio it is verified that the young people have wider musical necessities, reason why the insertion of the same ones to the radial processes is of vital importance besides the design of a grill of youth musical programming, which contains musical rhythms more varied and meets your needs.Item El rol de la mujer en el periodismo deportivo en las radios de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Silva Zamora, Katherine Mishell; Viteri Torres, Walter FranciscoThe purpose of this study is to analyze the role of women in sports journalism in the radios of the city of Ambato, investigating the benefits and harms of acquiring new journalistic functions when disseminating information. People who consume sports information begin to choose to receive information through women, sports journalism is gaining strength at the time of knowing news through women, there are several radios with sports programming that help women have more reach and complement with the man at the moment of informing, at the moment several women around the world are occupying different roles in sports programs. During the investigative process, the role of women in sports radios in the city of Ambato was unknown, deepening the simple fact of being able to occupy the most basic functions within a sports program, but occupying functions as a commentator or rapporteur of a live broadcast of a football match. The woman has been able to arrive with sports information, breaking stereotypes imposed by machismo. Transmitting a live soccer match would allow more listeners to reach the radios of the city of Ambato where they can have an equal role as the woman as well as the man is preparing to issue opinions or comments on the different sports. The woman when occupying a role in a sports program on a radio should make known their ability and their body image will be added, the possibility of accompanying the man in live sports broadcasts has already been accepted by society, but only to do interviews, to be a reporter in the dressing room, to give statistics and to make a commercial voice, but a woman who is prepared and who keeps on updating should dare to climb positions and get to have the command of programming, that is, to have the important function of the Director, of the one who relates, who comments, this can be a benefit for the owners of a radio since a new era of radio would arrive to generate more economic resources.Item Difusión de programas culturales y la participación de estudiantes de Comunicación Social en la Radio On Line Primicias de la Cultura de la Universidad Técnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Maruri Calle, Alexis Fernando; Tamayo Rodriguez, Alicia PaulinaThe importance of radio as a means of mass diffusion is concentrated in the impact it generates, by its nature and structure tends to be more intimate with the user or the listener, an advantage that other mass media can hardly achieve. Among the factors of great relevance of the radio emphasize the cost of production that is reduced and the reach of diffusion that obtains through the electromagnetic waves; Now this platform of communication is adhered to the new technologies of information and communication transforming itself to adapt itself to the new demands that the sciences of the communication demand as it is the incursion in the internet. Online radio has not meant the radio revolution that many predicted, but a great leap in technology and an opportunity that can and should be used. Online radio uses streaming technology to transmit audio or video in real time. Basic operation starts from a computer which transmits audio to a web server with streaming software. This audio is not hosted on the server, it is happening continuously and can be heard by anyone anywhere on the planet in real time while transmitting. The content that a radio broadcasts will seek to bring its target audience closer to its reflection, its history, its ancestors, its customs. Plurinational States require the appropriation of diversified, freely accessible and inexpensive spaces for intra and intercultural strengthening and development. The new generations on line lack educational, cultural and linguistic offerings in their own languages that allow them to maintain with great vitality their knowledge and knowledge in their own mother tongue. The purpose of this project is to position the radio on line Culture Prizes of the Technical University of Ambato among its listeners with a grid of quality programming, coordinated and directed by students of the career of Social Communication.Item La comunicación familiar y su incidencia en el rendimiento escolar de los niños y niñas de las escuelas fiscales del Cantón Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-03) Navas Montero, Ana Graciela; Martinez Moya, Carlos AlejandroItem Los géneros radiales narrativos y la difusión de las tradiciones orales de los habitantes de la Parroquia El Sucre del Cantón Patate(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-03) Quispe Sánchez, Herlina Esthela; Martinez Moya, Carlos AlejandroItem La programación de Radio panamericana y las necesidades de información de los habitantes del Cantón Quero Provincia de Tungurahua(2015) Castillo Quinatoa, Jorge Luis; Martínez Moya, Alejandro. Lic. Mg.Una de las necesidades del hombre es la información, existen varios medios de comunicación que generan información, uno de ellos es la radio en sus espacios noticiosos. Tristemente al investigar este medio podemos ver que no todas las estaciones de radio en el país incluyen este tipo de espacios informativos, dando prioridad a los programas musicales. La falta de profesionales especializados en este tipo de programas ha llevado a los productores a dejar de lado los espacios noticiosos, el empirismo ha ganado lugar en este medio generando una programación totalmente musical, otra causa es el desinterés de los productores o dueños de la radio que no se han preocupado por conocer e investigar qué es lo que su audiencia necesita saber, este es el caso del cantón Quero que cuenta con una la estación de radio, la misma que no cuenta con un espacio de noticias dejando de lado el objetivo principal de un medio de comunicación que es la información. Al realizar una encuesta dirigida a los habitantes del Cantón Quero se puede verificar que una de las necesidades es la de mantenerse informado de los acontecimientos que suceden en el cantón, provincia de Tungurahua y país.