Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.PROMOCIÓN

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    Comunicación promocional en la difusión de música independiente de interpretes ambateños
    (2018-04) Correa Santamaría, Jéssica Ximena; Vayas Ruiz, Elisa
    The objective of the present study is to analyze a socio-cultural phenomenon, to evaluate the promotional communication and its relation to the development of independent music by performers from Ambato, by conducting interviews with musicians that have a several years of experience, as well as musicians who have started their careers. Using investigative antecedents and a referential theoretical frame, the theories and knowledge of each one of the variable were strengthened, by classifying the line of study, the obstacles and inconveniences of the musicians from Ambato were manifested, through a qualitative approach, based on this, the use of life stories is the technique through which information was collected from those directly involved in the study subject, whose purpose is to find the key issues that allow us to know why there are limitations on this issue. Concluding that, the national and local music market is limited on its diffusion, because the economic investment required to manage and maintain their artistic development, and lack of financial resources, it prevents the realization of its musical productions, as well as the promotion and diffusion of them. Taking into account the results of this project, it intends to use the viral marketing as a solution strategy, specifically the "BOCA A DIGITAL MOUTH", reaching a snowball effect that allows the increase of followers and expand the target audience, without requiring an economic investment by the independent musicians of Ambato or his followers.
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    Educomunicación y estrategias comunicacionales aplicadas a la promoción Eco Turistica en la comunidad San Luis de la Parroquia Juan Benigno Vela del Canton Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Palacios Vargas, Fabiola Elizabeth; Barrios Mesa, Reinier
    This research project aims to benefit the community by providing information and promotion tools for the promotion of the eco-tourism sector and the development of the economy in the community. Communication strategies are based on defining objectives to achieve objectives, taking into account the path that leads to achieve them, without neglecting that there are HUMAN BEINGS with beliefs, interests, preferences, ideals etc., trying to include strategies. Frequently it generates documents that say what to do, without specifying how to reach people. When designing a strategy, consideration should be given to how people who tend to align with the ideas discussed above cooperate to achieve the stated objectives and those who disagree are not considered as obstacles to the achievement of the objective. At the same time, communication is a means that provides the possibility of generating trust, effectiveness, respect and well-being. López Viera (2003) states that communication strategies are a series of planned and planned actions that are implemented based on interests and needs, in a space of human interaction in a variety of times. The strategy takes a principle of order and intervention on an established situation. A communication strategy then tries to show a new reality (inform), question and review the previous (generate opinion) and modify practices and attitudes to later make decisions. From this starting point the communication strategies are applied to eco-tourism promotion, in order to generate economic and social development in the community.
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    La promoción de obras literarias y el hábito de lectura en los estudiantes de la Unidad Educativa Hispano América
    (2015) Manjarrez Ocaña, Andrea Magaly; Naranjo, Byron
    Dentro de un ambiente social necesitado de una comunicación apropiada y efectiva, con problemas de lenguaje y manejo de la información constantes, se logró una investigación precisa de la realidad actual del medio literario en la atapa adolescente, donde la formación educativa sufre las consecuencias de personas sin afición, ni mínimo interés por la lectura. La promoción significa dar realce a un producto, servicio o temática, manejar su imagen de la mejor manera para conseguir objetivos específicos, logrando una difusión efectiva para llegar a la audiencia y persuadirla, las obras literarias poseen contenido apropiado para la preparación de un ser humano que vive en sociedad, y necesita acoplarse a realidades diversas que muestran mundos con características, costumbres y hábitos complejos, la lectura en cambio es la actividad completamente educativa, donde se aprende, comprende y entiende el entorno, que nos entrega las herramientas emocionales e intelectuales para todos las ámbitos de la vida. La utilización del soporte digital en nuestros días se ha convertido en el espacio correcto para llegar de manera sencilla y directa al consumidor de la web, que son todas las personas sin importar edad, clase social, etnia, sexo, preferencia religiosa; atravesando una era completamente globalizada, donde la tecnología se apropió de la gente en su totalidad, decidimos combinar la buena lectura con la modernidad, y conseguimos la plataforma digital PA LA VIDA. Apoyándonos en el internet, mediante un Software libre se presenta historias cortas, motivadoras, sencillas y de texto didáctico, lectura comprensiva, interactiva, combinadas con imágenes y medios audiovisuales, de contenido tradicional y postmodernista, que muestre la realidad y el mundo visto desde su perspectiva dedicado a todo aquel que sienta que auto educarse es la acción que requiere de la lectura para tener sentido, y quien crea que la juventud y la etapa educativa nunca termina.