Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item La comunicación interna en la Cruz Roja ecuatoriana junta provincial de Tungurahua(2017-11) Chávez Altamirano, Andrea Paulina; Naranjo Gamboa, Byron OrlandoThe Ecuadorian Red Cross is a private institution, and the world's humanitarian movement is dedicated to helping those who need it most. Internal communication is a key strategic tool in the institutions, the research is about Internal Communication in the Red Cross, Provincial Board of Tungurahua and focuses on identifying if internal communication is generated in the rented employees of the institution. Once the problem is detected, an investigation is carried out, where the theoretical framework is constructed to properly base the variables based on the information gathered from books and the internet. The methodology of the research is established and the instruments for the collection of information are elaborated, which will serve to make the quantitative and qualitative analysis of the variables investigated, proceeding to carry out a statistical analysis with the data obtained, in this way the Conclusions and Relevant recommendations by the researcher. In order to collect the information, resources such as surveys and direct observation were used, which convey the employees' feelings. The research reflects, how important is the Internal Communication in the institution. Through these results the proposal is proposed to solve the same problem that it contemplates in the design of a Strategic Plan for the benefit of the employees of the Red Cross, Tungurahua Provincial Board that allows to have greater knowledge of the institution.Item Comunicación institucional y la identidad corporativa de Cinema-Manía (Sociedad de realización audiovisual y artes escénicas) fundación cultural(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Marge Padilla, Daniela Fernanda; Barriga Tamay, Marcelo GustavoThis research focuses on the development of a strathegical plan of institutional communication that strengthens the corporate identity of Cinema-Mania Audiovisual Society and Performing Arts Cultural Foundation, in order to position it effectively, being this a contribution to enforce the management of their communication processes through communication strategies. This institution is a non-profit, private and independent legal entity, that sustains its constitution in the Title 30 of the Civil Code, book first and bases its operations in the Regulation for the Operation of the Unified Information System of Social Organizations and Citizens (SUIOS) (Executive Decree Nº 16, June 2013). In this regard, follows the aforementioned legal rules and other related provisions of the Republic of Ecuador, its statute and internal regulations. It is an artistic and cultural entity with its official address whereabouts is determined by its Board of Directors, currently its headquarters being located in the city of Ambato. Its main objective is: Support the vision of each and all those creators of audiovisual and performing arts, in their different specialties (…) academics, for their own rights or vocationals, so that they can crystallize and execute their projects, through the cooperative work, solidarity and teaming with others who share their concerns and interests (…) thereby enhancing the art and cultures (Article 6, ítem a, Statute Cinema-Mania). This goal is absolutely aligned with the active development of cultural rights under the equatorian Constitution from 2008, which includes the strengthening of the cultural and artistic sector. Actually, Cinema-Mania is promoted via social media accounts on the web, such as: Facebook, twitter and YouTube, visibilizing the work that has been realizing the institution; however, the promotion is not effective, reason for which both the internal public does not assume an absolute commitment of being part of the organization, neither the external public is interested in joining the artistic and cultural dynamics provided by the institution. An institutional communication plan is a tool that surges to confront this problem. Therefore, not only would propose communicational strategies, but also promotional activities and innovative diffusion. By implementing this, the optimal positioning of the corporate identity of Cinema-Mania it will be achieved. This research has a great value, due that it will allow me to apply the know-how’s learned during the career, as much as the experiences gained in collective processes of activism for the exercise of cultural rights in our province. Also, because it will mean a broad contribution to society once come to the practice into the artistic and cultural institution where the research will be executed.Item La Comunicación Institucional y la imagen corporativa en el GAD de Atahualpa(Universidad Técnica de Ambato, facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-05-25) Cañizares Mena, Alex Javier; Martínez, AlejandroABSTRACT Institutional Communication has become a strategic axis that must be managed transversally in organizations. Theories of communication and information and organizational development consider communication as essential for each of the existing labor relations in context to be effective tool. A communication is understands as a system in which there are elements that interact with each other and in turn these elements are modified. The principles governing this system are not simply the sum of each of them, each of them must have its own characteristics as they are completely different from each other and each being an individual system. For this reason communication from any of its prospects, forms a set of strategies, tools and important actions in the competitive environment, so to use it in an effective and efficient manner can become a factor for success in any organization. Focus the analysis, diagnosis, organization and development of complex variables that make communication processes in the GAD Parish of Atahualpa contribute to foster the relationship between actors to strengthen and enhance the identity and performance thereof and thus constitute a principle of integration , as an entity with an optimal flow of information and communication reaches visional fulfill its mission and objectives.