Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    La difusión de la información en Facebook en tiempos de pandemia Covid-19
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Sagñay Castillo, Denisse Nohely; Guamán Guadalima, Nelly Gabriela
    The spread of information on Facebook during the Covid-19 pandemic has generated an infodemma of information and disinformation on the social network ‘Facebook’. Tungurahua’s unverified fangapes ‘Quero al día y Soy ambateño de corazón’ have analyzed the diffusion and types of content that has occurred during pandemic (2020- 2021), in order to meet the objectives set. In addition, fanpages have been essential in the year for communication and information from users and allowing to obtain information from Covid-19 to prevent contagion. The aim of this research is to analyze the diffusion of audio-visual content on the social network ‘Facebook’ and the impact on users’ perception of Covid-19. To achieve this, the methodology used a quantitative content analysis that gathered data on the types of information obtained from the fanpages ‘Quero al día y Soy ambateño de corazón’, where 223 publications that have been published during the pandemic were analyzed. In the focus group method, qualitative results were obtained, therefore, the perception that users have in disseminating information on pages that show that the contents are related to emotional states, such as: sadness, acceptance, fear, amazement, confusion, nostalgia, insecurity, admiration, disgust, disappointment, security, loneliness, frustration and incomprehension
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    El discurso ideológico-pedagógico en el cine de ficción. analogía entre la película “Contagio” de Steven Soderbergh (2011) y la pandemia del Covid–19
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Chávez Lemache, David Sebastián; Martínez Bonilla, Carlos Alberto
    The Covid-19 pandemic has radically affected society's daily life, and the global health crisis has brought to the forefront situations that were thought to be distant and improbable. However, this type of events have been repeatedly treated in narratives, mainly in fiction films. For this reason, many people used movies with themes related to the virus and pandemic to understand what was going on around them and even to seek answers to those questions that science could not answer clearly. The objective of the research is to analyze science fiction cinema as an ideological pedagogical narrative in the face of health crises, for which the aim is to carry out an analysis of the filmic discourse from the perspective of communication, social sciences and cinema, linked to a qualitative approach where through the reflection of the film "Contagion" (2011) by Steven Soderberg, linked in an analogical way to the analysis of news in the context of the covid-19 pandemic in the United States, United Kingdom, Spain, Brazil and Ecuador, allows understanding how these discourses can influence society. It is concluded that fictional cinema, rather than rehearsing a spectacle of catastrophe and destruction scenarios and leaving open the arrival of the end of humanity, can help social criticism, understand with its narratives responses and decisions of the collective imaginary, reactions to similar scenarios and learn to understand the behavior of people in different social contexts.
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    Impacto mediático del covid-19 en el sector artístico musical de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-10) Lippke Zurita, Lenin Fabricio von; Naranjo Gamboa, Byron Orlando
    The pandemic caused by the Covid-19 virus has caused short and long-term havoc in all labor sectors around the world, so that people and society in general have been affected in its social, private, and social work life. The labor part that was previously mentioned is of great importance. Since all labor sectors were affected, having to postpone activities o adapt a new work modality in order to continue. Of all of the sectors affected, the musical artistic sector was the most affected by the situation of the pandemic, forcing those who live and work in this field to completely stop their activities without any contingency plan or possible support to be able to maintain their rhythm of life during the course of 2020. In the investigation that carried out on the media impact of Covid-19 in the musical artist sector of the city of Ambato, it was determined that many of the participants lost their economic activity, forcing them to rethink activities outside their occupational field in order to maintain their subsistence and economic fluidity due to the restrictions issued by the advance of the pandemic. The participation of the artists was key to determine how much the pandemic affected them during the days of confinement and also being able to know the activities they carried out in order to recover their economy and thus stay afloat in the course of 2020-2021.