Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Narrativas, representaciones y crítica del capitalismo en la serie televisiva “El Juego del Calamar
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Hernández López, Odalis Anahí; Tamayo Rodríguez, Alicia Paulina
    This study focuses on analyzing the narratives, representations and critiques of capitalism present in the Netflix series "The Squid Game" (2021). In a context where capitalism has found in cultural industries, such as streaming platforms, an effective way to expand globally, this research proposes to understand the messages that the series transmits through its dialogues and images and how they present " The Squid Game" as a space not only for entertainment for those who watch it, but also criticizes the dynamics of contemporary capitalism, since the series reveals how the economic system subjects individuals to situations where they are dehumanized, turning them into pawns. In a sinister game, it also allows audiovisual productions to be approached as a reflection on the social and economic sphere that they present daily. The research adopts a qualitative descriptive approach to examine the capitalist discourses present in the series, which is based on a theoretical and practical analysis, where undergraduate and graduate theses were used as a reference point, as well as an exhaustive bibliographic review that provides the theoretical framework. necessary with authors such as César Bolaños, Omar Rincón, Guy Debord and Jesús Martín-Barbero, who are fundamental in the methodological construction, since they provide criticism of capitalism that enriches the understanding of the dynamics represented in the series. The discourse analysis in "The Squid Game" focuses on understanding how the series addresses the crises of capitalism at an individual and collective level. With this approach, the actions of the characters and events can be interpreted within the contemporary global socioeconomic context to thus being able to contribute to the understanding of how contemporary audiovisual narratives can function as tools for social criticism and reflection on the economic systems that dominate the world
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    Periodismo gore: sobre las matanzas en las cárceles ecuatorianas en 2021
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) León Oquendo, Esteban; Aguilar Rodríguez, William Fredy
    The phenomenon of gore journalism and its impact on society is the subject of study of this thesis. It is argued that this research focused on analyzing journalistic practices and digital content related to the dissemination of explicit and violent material in the media and social networks. Therefore, several conceptual frameworks were identified in which "gore journalism" can be defined, its implications and consequences, in addition to arguing how this special type of journalism surpasses sensationalism. It is important to highlight that the results obtained were through a qualitative methodology of discourse analysis and data collection, which emphasize that this journalism has the ability to create collective imaginaries, as well as decontextualized perceptions about violence, contributing to the imposition of respect through death, becoming a necropolitical tool. In addition, the social and cultural consequences of the dissemination of this type of content were analyzed. In conclusion, this study highlighted the importance of studying violence, its discourses to dilute the media narratives of fear and the intentions behind the dissemination of bloody material.
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    Narración mediática de la muerte en torno al Covid 19 en el Ecuador, en medios televisivos internacionales
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Andachi Trujillo, Sebastian Israel; Vayas Ruiz, Eliza Carolina
    The media are a fundamental part in the formation of criteria and are considered protagonists in society; violence and death are considered important topics, above all other programming. The media narrative of death has a special treatment due to its economic importance and is taken into account as an element of entertainment, sensationalism and spectacle. Chapter I explores, from theoretical assumptions that analyze the media narratives on death, the treatment of the news within the context of the Covid 19 pandemic in Ecuador. Chapter II proposes a methodology that is executed in Chapter III, where through a descriptive analysis, studies and explains the different phenomena present in the audiovisual products broadcasted by international television channels about what was happening in Ecuador during the coronavirus health emergency, to close with the conclusions in Chapter IV.