Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.LEY ORGANICA DE COMUNICACIÓN

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    Ley orgánica de comunicación y sexismo publicitario hacia la mujer en la televisión ecuatoriana
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-11) Villacís Aldaz, Evelyn Gissela; Gamboa Orozco, Luis
    This thesis consists of an analysis and study of the Law of Communication and its compliance based exclusively on sexism towards women in the advertising of our country. The central objective is to demonstrate whether the Organic Law on Communication in advertising transmitted by Ecuadorian television with respect to women is being violated, and through the results obtained to provide relevant research information in order to contribute through the present, citizen participation and critical awareness, based on respect for human dignity, as is the case with the dissemination of audiovisual content, specifically advertising, which has allowed access to sometimes unrealistic, inadequate and superficial information, assuming sexist tendencies, which show and strengthen the image of a woman with characteristics that do not necessarily correspond to the reality of most women and above all assuming roles of little political, economic and educational value. To achieve the above, information was collected based on a sample of convenience, because seven main channels were chosen that are broadcast at the national level, without difficulty, because the spots broadcast on television Ecuadorian have been recorded in a systematic way according to a specific schedule and day for each channel. After mentioning this, the samples of the seven television channels were Ecuavisa, RTS, TC televisión, Teleamazonas, Ecuador TV, Canal Uno, Gamavisión, Ecuador's main channels. In this part of the research, after conducting the study of the spots of the channels selected for the collection of information material and personal selection by the character that follows this research, according to the results obtained, the spots advertising have a notorious sexist tendency. Therefore, the breach of the Organic Law of Communication is evident, specifically with articles concerning the laws of gender-based violence and advertising sexism. It is recommended to make a decalogue of good practices for non-sexist advertising, creating a guide and suggestion that seeks to raise awareness about the impact that mass messages can have on society
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    La producción intercultural de radio Primicias de la Cultura 104,1 F.M y el impacto en la Comunidad universitaria
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Yauli Santos, Erika Cristina; Gamboa Orozco, Luis Alberto
    Intercultural production within the media (press, radio, television) became one of the important aspects when disseminating content, by the provision of the Organic Law of Communication (OLC) promulgated since 2013 next to point 1.8 of the first chapter of theNational Plan for Good Livingin Ecuador, that seek to rescue and strengthen the knowledge of Ecuadorian cultures, their customs, traditions, clothing, music, everything that characterizes, to improve coexistence and defend their right to communication and access to media. This research work is developed in the analysis of the intercultural radio program Primicias de la Cultura 104.1 F.M, and its impact on the university community (students, teachers, authorities, administrative staff), a public medium of the Technical University of Ambato, which has uninterrupted programming and a variety of contents.For this, researched about intercultural programming on radio, in general, and on university radios. To complement the knowledge interviewed people linked to the media and culture to know their point of view, because they live, they perceive this reality. Besides, they even recommended what should be done.For data collection, 164 surveys were applied to the university community of Huachi and Ingahurco campus. The results showed the reduced level of tuning that the radio has, despite being from their universityand as regards intercultural communication, full support was shown for its dissemination, and they suggested that the contents be presented in a different way to those that most of the media transmit in order to comply with the provisions of the LOC, that is to say that it is done by own decision and not by obligation. Also, there was a limited number of staff within the environment and the concern that the students of Social Communication of the university do not participate in the medium.