Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

Browse

Subject: search.filters.subject.INTERACTIVIDAD

Search Results

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    El consumo de información de los seguidores del Diario el Heraldo de Ambato en su red social Facebook
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-10) Zurita Ruano, Erika Thalía; Guamán Guadalima, Nelly Gabriela
    ABSTRACT The media of the 21st century have adapted to digital journalism due to the advantages offered by the Internet, such as interactivity, the tools offered by platforms for better management of publications and instant communication. The consumption of information by users is of the utmost importance for these communication media that have migrated to the networks, to achieve interactivity with their followers so that there are comments on their publications and thus be able to reach more users.diario El Heraldo de Ambato has its social network on Facebook in which they publish daily and have 58,697 followers who view their publications. In this context, the objective of this research is to analyze the level of information consumption of the followers of the newspaper El Heraldo de Ambato on its social network Facebook. To do this, the quantitative methodology with metrics on the web was used to measure the statistical data of the social network, surveys were also conducted to 382 followers of the media in analysis with questions about the consumption of information from the newspaper in its social network Facebook. Among the data obtained it is evident that there is a high consumption of information of the followers of the newspaper in its social network Facebook and consequently it becomes one of the means of communication most used by people to inform themselves.
  • No Thumbnail Available
    Item
    El periodismo digital y la crisis informativa de la prensa escrita de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Arévalo Acuña, Kelly Anabel; Viteri Torres, Walter Francisco
    ABSTRACT The research focuses on the informative crisis determination into Ambato city written press, after the arrival of digital journalism, tools, resources and prossumer audiences, involve a new era for conventional journalism, it is fundamental to think about a written press renewal, such as in content production and business models. Interactivity, hypertextuality and multimedia are digital qualities that allow citizen contact and renew the way of telling and disseminating stories, leaving the conventional journalism contents production ; directional communication models which allow the reader direct interaction, this suppose being the great step of: Journalists, Mass Media and Cathedratics. It is not proportional to speak of a dynamic and changing society, watching a static and orthodox journalism; the written press must think out assertive and achievable communication strategies, to avoid suffer before the fresh ideas necessary consumers and accurate research. Learn and relearn the basic journalists apply, by the other hand, how much has evolved the journalism in the last years? How well instructed are journalists to deal with cyber-journalism? Journalism who seeks the development of an investigation, based on the renovation and reconstruction of the written press, guided at the fusion of strategies and digital tools.
  • No Thumbnail Available
    Item
    El uso de los mensajes de texto en los programas deportivos y la desinformación en al audiencia en la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Toscano Ramos, Edgar Santiago; Viteri Torres, Walter Francisco
    This research has focused on determining the impact of the use of text messages, thus enabling the creation or design of a radio script for an interaction between the listener and radio programming in this sporting event, which provided various contents such as: information, entertainment and guidance; as several sports programs city lacking a proper structure, especially a designated space for reading text messages, so misinformation is latent and interpretation of the news is unclear. So we proceed to perform a respective analysis of information and the use of messages in the sports audience. To reach a solution has been chosen methodology quantitative approach, aimed at the sports world surveys exploring the causes and effects, noting where there is a deficit for misinformation or misuse of media messages of radio communication extends. The crisis is marked by several fans on interactivity with a means of radio communication, several people identify with sending a text message mainly cards and protest, while others are pronounced if there is involvement of verbal violence through text messages in sports programs among major. It is therefore as we say at the beginning; the structure of a script to route a sports program will be essential and useful to interact with the audience. Another influence and conclusion is the use of social networks as a channel to show the difficult circumstances lives his favorite soccer team, in this consumerist and globalized world is often look different phrases and messages with lack of ethics and values towards players, managers and other fans of the teams in the city, and what is important, what we want is to generate humanity, spreading programs that do not denigrate or cause mockery of different comments from fans and the main thing we have a radio script so that the contents are better processed, so that there is a space if warranted for interactivity between sender and receiver.