Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.INDUSTRIA CULTURAL

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    El culto al cuerpo y la opinión pública: caso del Influencer The Yitan
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Mejía Pinto, Danilo Alejandro; Proaño Zurita, Jenny de los Ángeles
    This research work focuses on The cult of the body and public opinion: case of the influencer The Titan. This research starts from the search for information on the two variables to be treated. The same that are objects of primary study for the development of this work. In this way, research is carried out whose primary objective is to establish the impact that body worship has on public opinion through the study of the content of the YouTube channel of the Influencer The Titan. The methodology that frames this research is quantitative, the same that allows the analysis and interpretation of the results obtained. Using as a means of collecting numerical data, the application of a Likert scale, which consists of 12 items, which measure the degree of agreement and disagreement of the people who view the videos of the youtuber The Titan, in turn was carried out the analysis of the content of the youtuber videos, for this analysis we proceeded to collect data through a questionnaire of 10 questions for the 2 videos, which are focused on measuring the degree of interaction, satisfaction and disgust shown by the followers of The Titan through their comments. Demonstrating that the cult of the body is influenced by the active participation of society. Through this research, it was possible to verify and conclude that most people are framed within the beauty standards imposed in society by adopting fashions or trends that constantly emerge.
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    Las industrias culturales y su contribución al fortalecimineto de la identidad cultural ambateña
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Alvarez Córdova, Andrés Sebastián; Naranjo Gamboa, Byron Orlando
    Cultural industries through its content, through its programming, mould the form and way of perceiving reality creating stereotypes which are ways of acting and thinking in a Western way, assimilating foreign customs as their own, thus is taken behaviors of other countries and attempts to reflect as ideals of perfection. It is necessary to portray the cultural identity in a society believed on the cultural and intercultural communication content seen with respect, understanding it in its global perspective, creating through their cultural heritage products communication to generate with their reflection on the history, and as the main emblematic characters messages created enlightenment's ideals. That is why this work intends to carry the cultural identity through a content that reflects the history, traditions, heritage, cultural aspects, which are in accordance with each society, creating information on cultural aspects that serve to the population this aware about aspects that are part of the cultural identity.Thus in an era each more globalized where connection and broadcast content is made more naturally, without depending on a conventional platform such as a newspaper, radio or tv; images and video are the preferred way to transmit information, as well as music that is heard comes from outside, from industrial powers that form a homogenization of tastes and come to the society as a mere market.That's why this paper seeks to provide a solution to preserve the cultural roots, indigenous values and cultural heritages, transmitting this information in a creative way so that people interested in their own environment and the things that are part of the history of the city. The present work was developed under proactive critical paradigm and is determined as the cultural industries to contribute to the strengthening of cultural identity, so it will use surveys and interviews of key players; resulting in a vacuum on the scope of the history of the city, on the legacy of their main emblematic characters, traditions, their worldview, their cultural heritage aspects that are not taken into account by the industries cultural and can be a contribution to form a cultural identity in the people.