Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Politización del sexo: a propósito de la película “Cincuenta sombras de Grey”(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Escobar Galarza, Doménica Carolina; Brito Alvarado, Leonardo XavierWithin the cultural industries, music, cinema or the consumption of pornographic magazines have been debated, but one of the least debated aspects in Ecuador has been the consumption of sexuality due to biases full of taboos. Since the publication of the novel “Fifty Shades of Grey” in 2011, which was a publishing success, sex once again had an important place in social debates, therefore, it is a controversial topic that politicizes old scenarios and create new ones. The methodology approach that will be used in this research with a perspective of politicization of sex will be classified into two parts: the first will be the analysis of the feminist and sexual discourse of the film “Fifty Shades of Grey” to complement information and findings from it. , the content analysis through a matrix where the stereotypical social constructions and gender models referring to sexual relations that appear in the film will be detailed with the aim of discussing erotic cinema and the experience of the producers in the form of semantic functional models. The second part will be a comparative matrix with various points of view of the authors with which this research will be worked, on the erotic cinema that problematizes the sexual in the cultural industries to contrast the statements and hypotheses that politicize sex. Without a doubt, sexuality and sex are two topics that are latent in the debates of the Social Sciences and Communication, this is understood by the sharp views and conservative charges within the academy, these are the main ideas by which. The aim is to develop this research, to open the communication debate on sexuality within cultural industries that function as mechanisms of seduction in the buying and selling of objects. This allows us to weave other perspectives that can be used by new students to focus and follow a same line of research on these controversial and highly complex topicsItem Activismo político de género en el perfil de Instagram Guambras verdes(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Parra Jerez, Paula Emilia; Vayas Ruiz, Eliza CarolinaThis research work focuses on gender political activism in the Instagram profile Guambras verdes. Considering that social discourses have had the need to migrate to digitality and adapt to the media format, because the internet opened social networks and virtual platforms, which provide immediacy, open spaces for debate and allow access to information. The objective of this study is to reflect on political and gender cyberactivism, so a descriptive and explanatory research was developed, of qualitative and quantitative nature, where discourse analysis of the comments left by users on the Instagram profile Guambras verdes and content analysis of the photos and reels published by the movement in the year 2022 were carried out. The results determined that the predominant ideology is radical feminist, however, similar characteristics to socialism and liberal feminism and equality were identified, on the other hand, it was established that there is a hybridization between reality and virtuality, due to the fact that the protests taking place in the streets are disseminated on social networks. Finally, it is concluded that the social, cultural, and economic context influences women's participation in politics. Likewise, it is specified that there is an ideological change between generations, considering that young women are the ones who carry out digital and physical activism, therefore, participate in politics, while adult women minimally belong to the movement or are not part of it.