Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El disfrute de la melancolía: la “rockola” estéticas musicales ecuatorianas(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Galarza Díaz, Rómulo José; Brito Alvarado, Leonardo XavierThe present research work, entitled "THE ENJOYMENT OF MELANCOLIA: THE "ROCKOLA" ECUADORIAN MUSICAL AESTHETICS", starts from a bibliographic review related to the central theme, where from the melodrama present in the cultural industries of literature, radio, television, film and music, we seek to understand the social everyday life of the popular class, because in Latin America through the melodrama is built its history and cultural identity, observing how the discourse of love has been used as a strategy to sensitize people at the time of observing the differences in social and cultural classes. Transferring this context to Ecuador, the study of Ecuadorian music is carried out, especially the rock music genre, to understand how the elites exclude popular cultures and all the contents produced and related to them, so this study based on rock music, seeks to understand the ways of life of the Ecuadorian people based on the melodramatic attitude and its discourse of love and melancholy that engages through emotional narratives a series of enjoyable and empathetic contents with Ecuadorian audiences. A methodology based on the elaboration of aesthetic and musical discourse analysis matrices present in the rock and roll genre from the melodramatic section is used, which indicate information such as: musical characteristics, use of rhetorical figures, rhythm and musical tone, assonant and consonant rhyme, language forms, discourse intentionality, structure of the musical discourse. This thesis is divided into: Chapter I, theoretical framework, aimed at refuting, defending and contextualizing this study from the assessment of different theorists who dominate and know the subject of melodrama and cultural industries. Chapter II, the methodology used in this study presents the model in which this research is worked and developed. Chapter III, in the section of discussion and analysis of the results, indicates the information obtained by applying the methodology and theoretical knowledge to the musical songs selected for this study, finally. Chapter IV indicates the conclusions obtained at the end of this research workItem Las estéticas de la moda en el cine: el caso de yves Saint Laurent(Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Tipantasig Bombón, Génesis Edith; Brito Alvarado, Leonardo XavierAbstract This research revolves around the reflection of the use of fashion as an aesthetic and gender discourse, it presents the act of dressing which is executed daily, but which involves sociocultural, historical and political contexts, which have influenced the modification of clothing over the years and likewise the creations of the most outstanding designers throughout history have evolved to adapt to contemporary styles. Hence, this thesis takes as its object of study the film production "Yves Saint Laurent" (2014) by Canal+, based on the life of the fashion designer of the same name, analyzing his inventions, impact and how revolutionary they were. his collections both for Haute Couture and his role in the democratization of fashion and, therefore, in consumption. Likewise, some of his iconic garments are exposed in detail, analyzing the semiotics present in fashion and non-verbal communication that is exercised within a social scenario, taking into account the power of cultural industries over the perceptions of beauty and socially accepted. This is how it is concluded in the exhibition about the controversial debate of gender and bodies around fashion, its configuration from all the facts that involve humanity and how with the passage of time the perspectives about what should be used or not were changing. progressively according to the introduction and re-signification of garments