Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item La percepción del mensaje historico- cultural de la fiesta del Inga Palla por parte de los niños y niñas de Tisaleo(Universida Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-03) Monge Martinez, Gloria Estefanía; Viteri Torres, Walter FranciscoPopular festivities are high cultural richness traditions. With them we can look back in time and identify high important events that catalyzed the sociocultural expressions, where elements like transculturation, acculturation, communication, identity, culture and values get together. The celebration of the Feast of the Inga Palla in the Tisaleo canton is of vital importance to search, recover and preserve the memory of the place Children play a remarkable role in the festivity, they are consumers, producers and diffusers of this cultural events. That is why is so necessary to understand their perceptions and produce guides for the development and learning of this cultural identity events. In order to describe and understand the phenomenon based on their experience built from the individual point of view and from their collective perspective, it was necessary to use qualitative methodology within an empirical phenomenological interpretative framework. In addition, semi-structured interview techniques were used with characters that participate in the celebration directly and indirectly and; graphic elucidation with children. The results determined that children give very positive value meanings to this historical and cultural event, they provide a less devotional meaning but magnify it as a space for cooperation maintaining a high degree of belonging to it. Direct observation, participation and interpersonal oral communication, especially with their parents, are the main ways in which they acquire knowledge regarding the party because there are no communication strategies addressed to them.Item La difusión masiva de la teatralización de la guerra del Inga Palla en el Cantón Tisaleo y su repercusión en el turismo cultural(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Carrera Ramos, Renato Israel; Viteri Torres, Walter FranciscoThe media (radio, press, television and internet), have been responsible for disseminating the different national and international festivals, thus providing a space for tourists and people in general to know about the different festivities to be held. The present investigative study deals with the analysis of the mass media and the repercussion that these have on the cultural tourism of the canton Tisaleo in a special way in the diffusion of the theatricalization of the war in the party of Inga Palla that takes place the second week of the month of October. In order to determine the function fulfilled by mass media (written), it was proposed as objectives; Analyze the massive diffusion of the theatricalization of the war of the "Inga Palla", diagnose how cultural tourism is found, with respect to the theatricalization of the Inga Palla war, design an alternative solution to the problem. To fulfill the objectives, I applied a survey to the people who attended the event on Monday, October 15, 2018, for them it was considered a sample of 361 visitors, most of whom responded that they always attend these festivities, in the same way that they did not report this activity by written means of communication, for all this resulted in that it is necessary that the canton have a means of written communication so that they can make known the whole development of the war, in the same way most of the respondents answered who are very in agreement that "La Guerra" of the Inga Palla de Tisaleo, should be considered as Cultural Patrimony of Ecuador.