Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Memoria fotográfica y su relación con la cultura vial contemporánea en Tungurahua
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Martínez Cobo, Ana Paula; Naranjo Gamboa, Byron Orlando
    The present research aims to represent the relevance and necessity of understanding the memory and contemporary change of road culture in Tungurahua. This is crucial for comprehending the history and constructing both collective and individual identity experienced on the streets in both the past and present. I consider the importance of this topic as it is an integral part of our social construction. The primary basis for this research will be the art of photography, given its ability to freeze time in an image and convey emotions. It serves as valuable visual information that allows us to understand our past, capture our present, and narrate it into the future. For this work, through the analysis of photographs, there is an intention to compile a collection of images that narrate the history of the main events that marked a before and after in the province. It will explore how transportation aligns with their realities and how it forms part of their road culture. Through this analysis, the aim is to demonstrate the contemporary evolution of road culture. The main objective of this study is to create a historical compilation that allows for the development of a portfolio containing photographs of the most important events, arranged chronologically up to the present day. This portfolio serves as a visual representation of contemporary change. The proposal is intended to be presented as a contribution to the public and road culture
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    El consumo de la literatura de autoayuda como mecanismo de control y referencialidad en los estudiantes de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Villacís Aleaga, Mishell Carolina; Tamayo Rodriguez, Alicia Paulina
    Self-help literature has become a success in the contemporary publishing field, due to the large number of people who use these works as a guide or manual to achieve success in the workplace, personal and emotional, this, because its content, presents similarity with the events of everyday life. Based on this thesis, it has been determined that self-help literature has become, in a certain way, a modeling discourse of behavior destined to facilitate human life, however, in spite of the importance of its study, in Ecuador, there exists a minority percentage of research on this subject. For research on the consumption of self-help literature as a mechanism of control and referentiality in the different spaces of the Technical University of Ambato, we have taken as starting point the career of Educational Psychology, to observe the behavior of students and the influence of this literature both in his personal development and in his future profession. It is important to recognize that this study will contribute to development from the field of psychology and communication.