Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Start date: 2020Subject: search.filters.subject.NARRATIVAS

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    Narrativas del Sumak Kawsay en la comunicación radial: Radio Latina la Poderosa 90.1 FM
    (Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20) Casa Yugsi, Denis Armando; Naranjo Gamboa, Byron Orlando
    The research on Sumak Kawsay in radio aims to promote sustainable and inclusive development, highlighting interculturality, social justice, and plurinationality. It examines the narratives of Sumak Kawsay in Radio Latina La Poderosa 90.1 FM, analyzing how they are presented and received by the audience, as well as their impact on the community. The research compares the null hypothesis of no significant relationship with the alternative hypothesis that a relationship exists between these narratives and the audience’s perception, contributing to the understanding of their integration into radio communication. Using a mixed approach, both qualitative and quantitative methods are combined, gathering data from 385 people through interviews, surveys, and content analysis, with specialized software like ATLAS.ti and SPSS. The goal is to analyze how these narratives are presented and received, and their impact on the rural audience, promoting intercultural communication and cultural values in community radio. The results reveal a significant relationship between the radio programming and the audience's knowledge of Sumak Kawsay. The station promotes values such as interculturality, cultural preservation, and ecological awareness, and the audience shows familiarity with these concepts, valuing the empathy and solidarity fostered by the programming. The station strengthens local identity and social cohesion, contributing to a fairer and more balanced future. It is concluded that Radio Latina has successfully integrated the principles of Sumak Kawsay, promoting harmony between humans and nature. It is recommended to further promote these values, increase educational programs
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    Tenía que ser el Chavo del 8, discursos y estigmas sociales en las narrativas de la vecindad
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Shambi Cantos, Elena Cristina; Brito Alvarado, Leonardo Xavier
    The central point of this research is to analyze the television discourse in the media narratives of the comedy show "El Chavo del 8." Five episodes produced by Roberto Gómez Bolaños were selected as the material for analysis: two from the second season of 1973, one from the fourth season of 1975, and the final two episodes from the fifth season of 1978. The objective is to understand how the program evoked numerous emotions and feelings in the television audience through melodramatic elements in its narratives. Additionally, the study examines how the combination of images and linguistic text has a significant impact on the collective social imagination. Furthermore, the research analyzed the language used in the discourses by conducting a lexical survey to determine the quantity of repeated words within the production of the five episodes. This was done to identify the established stigmas surrounding each of the main characters of the program, encompassing behavioral, ideological, physical, and social stereotypes. The research is supported by a bibliographic and theoretical review, drawing from relevant authors in the field to establish argumentative and methodological connections that help comprehend the dynamics constructed through the discourses of the television show.