Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

Browse

Filters

2012 - 201927

Settings

End date: 2019Subject: search.filters.subject.IMAGEN CORPORATIVA

Search Results

Now showing 1 - 10 of 27
  • No Thumbnail Available
    Item
    La comunicación organizacional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial de Rio Negro del Cantón Baños de Agua Santa de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Veloz Cárdenas, Esteban Gonzalo; Sánchez Peña, Marco Iván
    This thesis focuses on the research and analysis of organizational communication and the corporate image of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of the Province of Tungurahua. Its content includes important aspects regarding the achievement of the established objectives, in order to benefit the chosen institution and strengthen the knowledge acquired in regard to the population. It is important to note that the first data were collected in the same place through surveys of the population and an interview given by one of the officials of the Parish. Their interpretation and analysis contributed to the collection of information to formulate conclusions and recommendations that are consistent with the reality of the institution. The research project consists of six chapters in which different topics were studied to help identify the dynamics and flow of organizational communication of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of Tungurahua province, in order to analyze the importance of corporate image. Once the necessary information was acquired, the proposal was made, which contains the corporate brand and identity manual focused on improving organizational communication and the corporate image of the government institution thus achieving its positioning in image, identity, recognition and reputation. through a joint empowerment with officials and their inhabitants.
  • No Thumbnail Available
    Item
    Imagen corporativa y estrategias de comunicaicón para el Centro Comercial Ferroiviario de la Ciudad deAmbato en el periodo marzo- agosto 2018
    (2019-03) Tibanta Martínez, Andrea Lizeth; Guamán Guadalima, Lelly Gabriela
    Understanding the field of communication and its various forms to develop it is not an easy task, but a work of love and dedication. The following research focuses on the fourth branch of social communication, and it is the Organizational, the same that works with entities, institutions or organizations focused on providing a good or service to the public. In this case we have a guild of merchants who depend on a public and their work is the purchase and sale of clothing wholesale and retail. It is intended to work on the image and corporate identity of the place where people work, since this site does not have a representative icon; Therefore, it is important that everyone knows that the image is an important part of communication and more so of a group of associates, as is the case. The corporate image is a graphic representation, which is developed through different points, its elaboration is made up of history, colors, corporate values, opinion of the people, and after doing a previous investigation to obtain the necessary information so as to obtain what A brand manual is determined. Internal communication is also necessary, which encompasses the relationship and information that exists within the association (between merchants), as well as external communication that deals with the relationship between customers and merchants; These two phases are the fundamental pillar for organizational communication flow properly and can show a quality image to your audience and competition at the local level.
  • No Thumbnail Available
    Item
    Posicionamiento de la marca e imagen corporativa del al FAN-PAGE"Ambato ayer y hoy" de la empresa Ortiz digital marketing
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Acosta Baño, María Edelina; Soto Dávila, Omar Fabricio
    This research deals with different topics related to institutional communication, which facilitates the good performance of institutions. A correct handling of the information through the incorporation of all the communication tools and the application of organizational structures that facilitate the development of a company, that is why this work deals with the positioning of the brand and the corporate image of the company Ortiz Digital Marketing. This company seeks to possess its brand and corporate image in order to reach the minds of the people of Ambato and not because of the country or even worldwide. The corporate image allows us to create a link between the company and the mind of the user, so that in this way more people can be reached through an icon that is easier to remember than any text or name. It also seeks that the company can gain more popularity with the positioning of the image and in turn stand out against the competition Within this research work we will find varied information on the positioning as well as on the corporate image that is being created, several important concepts are mentioned that facilitate this positioning. In addition to this we can find the brand manual which is a legal document where it is explained In detail each of the characteristics of the corporate image, as well as important data of the company, which help to give an identity and in this way the institution can differentiate itself in the market, always maintaining a prestige that it is a serious, solid company, reliable and with an own identity.
  • No Thumbnail Available
    Item
    La imagen corporativa y el Community Manager en Ambavisión canal 2
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-09) Ruiz Vargas, Cristina Elizabeth; Jiménez Sánchez, Alvaro
    The present investigation is based on the corporate image with the influence of the community manager in Ambavision channel 2 of the province of Tungurahua, a communication medium that has been transmitting for 29 years, the points analyzed in this work are fundamental to identify the knowledge in the personnel of the institution on the correct management of social networks and virtual platforms. It is important to note that the collection of information was from the place of the facts through surveys and interviews with internal audiences. Their interpretation and analysis contributed to the collection of information to present the conclusions and recommendations that are consistent with the reality of the institution. This work is based on aspects: axiological, legal and philosophical that contribute to the study an added value and that is established in scientific bases giving greater reliability in the data obtained from the research, on the other hand before the survey of the information that was generated by Surveys and interviews proved the hypothesis raised in our work, resulting in generating a viable and effective proposal to improve the conditions in which we work during these years in our field of study.
  • No Thumbnail Available
    Item
    Gestión Comunicacional y la imagen corporativa en la Cooperativa de Transporte Cueva Santa del Cantón Pelileo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-09) Jerez Cando, Luis Israel; Jiménez Sánchez, Alvaro
    The development of the present topic of Research based on the "Communicational Management and Corporate Image in the Cooperativa de Transporte Cueva Santa del Cantón Pelileo”, was achieved with the collaboration of partners and executives of the institution. Currently the communication management provided by the institution is empirical, which has some shortcomings that can be corrected over the course of the months in the transport area in the Pelileo Canton. In the same way, the image projected by the entity to the public is scarce, due to the lack of a logo or brand that identifies it as a transport cooperative, for this reason it is of the utmost importance that the institution take measures in this regard, and In this way, we can position the corporate image of the institution in the user's imagination. Once the research was carried out, it was found that the communicational management and corporate image of the institution was deficient, that is why it was proposed to design a communication plan with the aim of improving communication processes and strengthening the institutional image of the Transport Cooperative. Cueva Santa, through communication, marketing and advertising strategies. In addition, it is important that the institution measures the levels of satisfaction of its customers in order to have knowledge of the requirements of users every time they use the transport service.
  • No Thumbnail Available
    Item
    Estrategias de comunicación y la imagen corporativa del GAD Parroquial 11 de Noviembre
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Sánchez Lalaleo, Marco Vinicio; Viteri Torres, Walter Francisco
    The word communication encompasses a number of edges and one of them is the institutional one that does not stop being a process of exchange of messages by the internal public of an institution to the beneficiaries or citizens of a certain geographical space. Assertive internal communication seek the satisfaction and well-being of the staff, more than that first product continues the external communication that concerns the target audience that the institution or dependency serves. This complex process uses as a strategy the correct management of the identity and institutional image and its function is to generate influence in the entity. These actions must be coherent, have concordance and reciprocity; the interaction between the actors must be clear and permanent, likewise the participation in the development of the daily activities are those that determine the value to the identity. "The corporate image is everything that makes up the letter of presentation of the company, and in its system of visual identity are present constitutive elements of identity as the history of the company, its evolution its structures, services and realities present" (Argüello, 2009, page 9). That is why the communication strategy plays an important role in the development of the corporate image to achieve positioning of a brand, be it a company or an institution. The Parliamentary GAD Eleven of November through a strategic communication plan seeks to improve the relationship between authorities and citizens with the correct intervention and application of the proposed strategies because residents of the sector have the right to access information from the institution and also to participate in the decision making of the Decentralized Autonomous Governmen. Keywords:
  • No Thumbnail Available
    Item
    La comunicación institucional y la imagen corporativa del Gobierno Autónomo Descentralizado Parroquial Augusto Nicolás Martínez
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Vega Gamboa, Jessica Yesenia; Ortega Arcos, Wagner
    This research presents and analyzes the institutional communication and the corporate image of the Autonomous Decentralized Parochial Government Augusto Nicolás Martinez, with the intention of achieving greater profitability and scope of the objectives in the organization, since institutional communication has become a tool viable to optimize performance, given that its purpose is to integrate into the institution innovative elements that place the organization in a clear situation of competitive advantage. In addition, in the present work a literature, field and action research is employed, as well as using a data collection plan; where, the investigation techniques are the interview and survey, the same ones that were applied to the authorities and residents; obtaining as a result the importance of developing an optimal institutional communication, so that the corporate image of the GAD improves remarkably. Also, the development of an academic article has been taken into consideration, in which the relevant factors that must be taken into account are exposed so that the institutional communication, in any of the organization, favors the value formation process corporate, in the same way that gives a broad and dizzying vision of those who work; in a way that leads to the progress of the institution.
  • No Thumbnail Available
    Item
    Las nuevas tecnologías de la Comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial Rural de Totoras, Cantón Ambato, Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Canseco Suárez, Gabriela Michelle; Ortega Arcos, Wagner Enrique
    Institutional communication and corporate image are elements that allow the organization to achieve positioning and maintain a good reputation with internal and external audiences, through the management of institutional information to generate trust and transmit credibility, prestige and quality with the use of tools technologies to obtain, receive, transmit and disseminate information faster and appropriate. The present work was carried out under the interpretive paradigm to deepen the knowledge and understanding of the reason why of a reality. Moreover, through the socio - critical paradigm that will encourage participation and transformation, with the contribution of ideas to the object of study, through a process of construction and successive construction of theory and practice. It has been said that "The new technologies of institutional communication and the corporate image of the Autonomous Decentralized Parochial Rural Government of Totoras, Ambato canton, Tungurahua province", were not handled in an appropriate manner, for which surveys were applied to the internal public and external and interviews, which allows to verify the hypothesis and the work of the company. Based on the results achieved, a communication plan based on the use of new communication technologies was proposed, where the institution is the main producer of the information that will be issued, with responsible and appropriate communication management institutional and corporate image.
  • No Thumbnail Available
    Item
    Comunicación institucional e imagen corporativa de la compañía de seguros Sweaden de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Villafuerte Caicedo, Gabriela Alejandra; Viteri Torres, Walter Francisco
    "Institutional Communication and Corporate Image of the Sweaden Insurance Company of the City of Ambato" The Insurance Company Sweaden is a private institution, the same one that was born from the initiative of a group of businessmen/ partners that he has the vision of a service of quality and important attributes and aggregate values of their products/ services. At the present time Sweaden cia. Insurance is among the 15 most important companies in the country and appointed by the Superintendency of Banks and Insurance, your constant and balanced growth is based on the leadership of its founder and Executive Chairman, who with his management has gained the recognition in the market of your brand. Focuses the research, analysis, training and improvement of complex variables that make up communicative processes in Sweaden The Insurance Company of the city of Ambato, will help to promote the interrelation between their internal and external audiences for its strengthening and improvement of the image and performance of the same, in turn establish a principle of integration, as it is an institution with a flow of information and communication, for the arrival and the fulfilment of its mission and objectives.
  • No Thumbnail Available
    Item
    Comunicación institucional y la imagen corporativa del gobierno Autónomo Parroquial rural de Totoras
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Ortiz Toscano, Lizeth Alexandra; Tamayo Maldonado, Alex Rodrigo
    The Autonomous Decentralized Parochial Rural Government of Totoras is an entity of Public Law, with political, administrative and financial autonomy, has as main objective the achievement of the welfare of the community of Totoras, through the satisfaction of the collective needs derived from the parish. Therefore, this research focuses on meeting one of the objectives of the entity with the elaboration of a Communication Plan; this Plan contains new communication strategies, which are followed through a set of activities in the medium and long term, with the purpose of improving the corporate image of the Rural Parish of Totoras. Also this Communication Plan allows the communication developed by the entity to respond to professional criteria, a methodology and a strategic approach and that is not simply a series of disjointed actions. Thus, this research contains general strategies that address key issues that contribute to the implementation of coherent and effective policies. In this order, the Parochial Government must assume its role, that is to follow up this document through effective and strategic actions, as this will allow the institution to improve its corporate image, allowing different audiences and stakeholders to identify it and at the same time clearly conceive the works and activities that the Parochial Government carries out for the benefit of the community.