Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El personaje de la Mama Negra com representación social y su simbología en la fiesta de la Santísima tragedia o capitanía realizada en septiembre en Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Corrales Landázuri, Francisco Alejandro; Sánchez Peña, Marco IvánThe present work of investigation has determined the Symbology of the Feast of the Most Holy Tragedy or Captaincy held in the month of September in the Latacunga city, obtaining as a general objective: To establish which are the symbolic and social representations of the character of the Black Mama in the popular party of Latacunga, to give fulfillment to this end was preceded by interviews with the characters of the Black Mama, Organizer, Prioste, a Historian and a Journalist about the festival of the " Santísima Tragedia¨, ", once the Results We proceeded to the interpretation by analyzing the testimonials identifying quantifiable variables according to the premise of the research or hypothesis. And as a result of this research project, it focused on the production of an informative magazine about this cultural expression, which is aimed at the general public, valuing in such a way that the Black Mama festivity is a relevant cultural phenomenon, representing a symbiosis of indigenous, Spanish and African cultures. The reason for the execution of an informative magazine is given by the fact that the mediatization of the representations and symbols of the Traditional festival of Santísima Tragedia o Capitanía held in September have a low character in the dissemination of its elements structuring and celebration, limiting the knowledge of the cluster of all its elements even by the native inhabitants of the city, in this way it is expected to awaken interest in citizenship and begin to value this cultural expression even more in order to follow preserving this type of Intangible Cultural HeritageItem Análisis de la cuenta de Twitter del presidente Lenín Moreno y la construcción de la opinión pública de enero a marzo de 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cárdenas Sánchez, Brian Roberto; Soto Dávila, Omar FabricioWe will highlight the importance of social networks today, the speed and what is necessary to become efficiently communicated, not to mention the personal nature of that communication. The investigation is based on the twitters of Lenin Moreno's account, from January 1 to March 31, 2018, including the opinion generated with them. Those twitters selected to exemplify, are the ones that emphasize more with respect to importance if considered. Being an official account and speaking of a relevant person of the Ecuadorian politics we can have a clear reference of popularity and its capacity for the creation of public opinion. Twitter being an international social network, free and easy to access, where you can generate your own opinion and give points of view, is favorable to the research, the interaction that has Twitter allows us to determine the influence on certain topics in the platform, how to be able to know which twitter is the most commented or the most liked, or in turn, which are the twitters with the most informational weight that have been published. By way of conclusion, we know that today social networks are playing an extremely important role in communication and therefore within society, precisely the connection sought between rulers and people is by social networks.Item La comunicación organizacional y la imagen corporativa en la empresa V.TV. Producciones ubicada en la ciudad de Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Espinoza Medina, Sandy Alejandra; Chicaiza Morales, MiguelIn the present investigation the importance of the organizational communication was determined, the approach of communicational strategies for the Stakeholders, and the consolidation of an adequate corporate image; that allowed to identify the level of positioning of VTV Productions before the citizens. It was considered to work from a correlational methodology to verify the interaction of the proposed variables, from a qualitative and quantitative approach, therefore, surveys were applied to the selected sample, which facilitated analyzing the perception of citizens and studying which communication strategies used operated and which ones not; and semi-structured interviews were established with the company's collaborators, in order to have indepth information and a closer vision of the institution. Communication ends up being a transversal axis in companies, so it is essential to work on it to establish the direction of the organization around its internal and external audiences, the possibility of having communication policies that allow efficient interactivity between the recipients and customers will undoubtedly be the best reference of a company; and even more when it is achieved that the employees of the same are empowered by the brand and corporate identity, because this ends up being the greatest strength of the institutions. It is useless to be recognized by one of the services, which as a company, offers, if you do not have a group of motivated and well-structured workers. Or it is not possible to believe that it is enough to have an average degree of credibility from the personal image of the Manager, if one does not consolidate an identity as a corporation.Item La comunicación efectiva en las parejas y el consumo de licor en al Parroquia Izamba del Cantón Ambato Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Martínez Cushpa, Edwin David; Martinez Bonilla, Carlos AlbertoTo develop a research project it is essential to define a problem that needs urgent, effective and efficient solution. Its purpose is to investigate the relationship that may exist between effective communication and consumption of liquor that affect families in the rural area of the Izamba parish of Cantón Ambato. Good communication is the basis of a satisfactory relationship. In a situation in which something has to be communicated, it is essential the way or manner of issuing it, for a good understanding, if there is no problem that leads to the majority of cases in the consumption of liquor. The consumption of liquor in Ecuador shows an alarming increase. According to the National Directorate of Mental Health of the Ministry of Public Health (MSP). At the level of Regions, the problem of alcoholism. In the Amazon it represents 36 percent of the cases, the Sierra the 33.50 percent, the Coast is 13.70 percent and the Insular Region is close to zero percent, its consumption is one of the worst plagues that plagues humanity, is a social drug that is contaminating people, especially in couples that have atrocious consequences such as insufficient values, social resentment, low income, breakup of the couple, psychosocial alterations among others (Caizaluisa, 2013). After collecting acts from different sources. Effective communication in any of its forms, is without a doubt, the most crude expression of the exercise of power, men over women, adults of both sexes over children, the rich over power and in general the strong over the weak. The Political Constitution of Ecuador promotes life, the protection of the family and the right to live well for the same is important to know the causes that cause physical, sexual, psychological, patrimonial or economic abuse within the family, to establish solutions. (Constitution of the Republic of Ecuador, 2008) Currently the curator of Women and the Family of the Ambato Canton, The Political Tenure of the Izamba Parish, The UPC. Faced with this reality, these agencies try tO reach people's awareness through publicity campaigns disseminated in the main media, talks, workshops, conferences, among other activities, in order to provide legal protection to the most vulnerable in the context of the home abuse of Power, expressing violence, physical, psychological and sexual, exercised by the strongest members of the family. The violence that it exerts on itself and on the environment and on the most intimate environment, self-destructive violence and interfamily violence, as an inseparable part of this category is undoubtedly the one that has the greatest impact on the social environment and therefore It produces more quickly. In cases of liquor consumption, the consumer deserves the greatest attention from public policies and health operators.Item La difusión masiva radial del género musical Reggaetón y la conducta estudiantil de los adolescentes de la Parroquia El rosario del Cantón Pelileo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-01) Manjarrez Córdova, Jairo Adolfo; Sánchez Peña, MarcoThe massive radial diffusion of the musical genre, the reggaeton and the behavior of the students, are problematic, in the society, in which, the adolescents, lost, in the values, in the dialect, in the theme, in the theme, in the music, in the state, in which it occurs, however, on the radio. Music, learning and things that do not go through the ages of the adolescents of the Parroquia El Rosario del Cantón Pelileo are disseminated. The present research work was based on the collection of data and information in the Eugenio Espejo Educational Unit of the Parroquia el Rosario, viable sources such as, thesis of the repository of the Technical University of Ambato, scientific research, digital journals, etc. Through many methods such as: observation, surveys, interviews and previous information gathering, where surveys were conducted to students and teachers of the institution, and surveys of the family of people and authorities of the educational unit, This way, a preliminary evaluation of the subject to be treated has been carried out, in order to define the areas of things and that an in-depth evaluation can be carried out to obtain practical and timely solutions. As results, the causes and effects are presented both theoretically and practically, where adolescents spend too much time on the use of radios, to which communication and the use of culture and identity have been lost and, most importantly, the values and respect. For short stories, if you have planted a solution, which is not, it is more than a means of a radio program carried out in the most tuned Radio; The program will have the name "YOUTH TO MAXIMUM" in the same topic will discuss topics, the interview, the opinions of the good use of radio programs and the importance of communication within the homes.Item Manejo de la imagen de Cambridge School Of Languages de la Ciudad de Ambato a través de la comunicación digital(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Chávez Stacey, Kevin Anthony; Tamayo Rodríguez, Paulina AliciaThe present investigation originates due to the poor management of the Institutional Image of Cambridge School of Languages of the city of Ambato as well as its incomplete content provided in its social networks, mainly taking into account that an appropriate management of the Institutional Image positions and outstands Cambridge School of Languages of the city of Ambato from other language schools. In addition to granting its independence and competitiveness within the commercial field; another aspect that surrounded this investigation is the empiricism that the content provided is being managed in its social networks, where just the courses promotion have been filling the digital spaces without giving value to the stakeholders, who definitely fulfill an extremely important role in the construction of a strong and well-positioned Institutional Image. Therefore being such an important area, more attention should be paid, doing it in a more updated and professional way, empowering the stakeholders into brand ambassadors, providing quality information, creating a sense of community that revolves around the institutional philosophy where each time that valuable content is provided, participants can be engaged into. Finally, this research analyzes the shortcomings of its current management of Institutional Image and focuses on strengthening it, through an efficient and effective use of its social networks as an improvement plan.Item Comunicación política y el uso de los medios de Comunicación para la campaña electoral de la Alcaldía de la ciudad de Ambato 2019(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Villarreal Caiza, Eteven Fabricio; Ortega Arcos, WagnerThe city of Ambato, located in the fifth position at the level of cities with the greatest number of inhabitants in the country, is considered as an electoral stronghold, this in the presidential elections and even more in its geographical delimitations. As a great challenge take the candidates who, every four years, fight tirelessly to be the burgomaster of the land of the three Juanes. Thousands of flyers, banners, brochures, T-shirts, among others, are the resources that, without having more study, the candidates carry out, that is, they do not have the real and truthful information that a political communicator could give, far from being conceptualized the latter as an element only of the journalistic world, without taking the necessary attention that all the other virtues of the social communicator generated a higher learning result working together. The realization of a study like the one in this research is a very high economic cost, but that reflected in results is priceless. It seeks to understand how the elector or voter thinks in their different localities, because of which phrases or slogans generate mutual affinity, palpate the different needs that require sectors of the city, taking advantage of the advantages that the town has at the time of opting for the politics. Establishing bonds of communion between traditional media (radio, written press, television) and the use of a political communication is the end, also keeping in mind the differences that can be found. Politics in the country is a subject of great relevance, the dominant elites and the people are the main actors of the democratic system, since without them, and dictatorship and anarchy will prevail, violating the rights and principles of all. Faced with this and without giving it the necessary importance, the participants in honest work in every sense are those who come to power, in the same way you cannot be just an observer, having the resources and skills put to change the styles of government rooted in the country. With the purpose of creating an affinity relationship between the Social Communicator (political communication consultant) and the candidate or politician who is ready with his political campaign, this research is born through the questions that are forming during the course, such as : differentiate the public in each sector of the city, take advantage of technological platforms as an innovative means of mass access, create timely communication strategies, and more, immersed in an electoral campaign plan that people may have as an alternative when it comes to generate more voters related to your party or campaign.Item Las herramientas social media y su aplicación en los medios Online(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Córdova Agreda, Wilson Marcelo; Gamboa Orozco, Luis AlbertoThe aim of this research work is to analyze the relationship between the study variables of the digital transition of newspapers and the adaptation of their contents for readers. The present investigation was carried out to subjects of study linked directly with sports athletes of Ambato canton. This investigation is based on legal, philosophical or other aspects. The statistical contribution through the collection of information suggests the ways in which this investigation should be conducted in the face of the different threats and weaknesses that may arise during the course of the investigation. The exercise of the opportunities presented from the analysis and interpretation of results, proposes to land on the mainland and give a coherent response to the work, through concrete, accessible and reliable solutions, allowing both access and cultural action of the population studied. For this, a research was carried out with an ethical approach and based on a structured methodology, oriented to the verification of the hypothesis, which states that the digital transition of the newspapers and the adaptation of its contents for young readers of the Ambato, this is demonstrated through the real statistical data obtained in the collection technique and the statistical verification method.Item Actitudes de la Audiencia respecto a las narrativas epleadas en Radio Máxima Caracol de la Ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Suárez Fiallos, Fernando Fabricio; Naranjo Gamboa, Byron OrlandoThe present investigation is focused in studying the attitudes of the hearings on the implementation of the radial narratives of Maxima Radio Caracol of the city of Ambato. For them it has been chosen to use methodology of qualitative and quantitative approach in where it was applied the due surveys to the inhabitants of the city of Ambato, in addition to one it interviews directed to the Director of programming of the radio in mention. In the harvesting made for the investigation in general context we can deduce that the women were the sex that dominates within the sample, in addition that the rank of dominant age is of between the 26 to 35 reaching the conclusion which the radial means are dominated by a hearing of adolescent and adult public, followed very of near a young public that includes between the 15 to 25 years, a little relegated is the hearing greater to 35 until the 45 years, that is to say, the radio divides equally a young hearing - adult with formed criterion. Within the activity to which she is dedicated in the sample we have students followed of housewives and people who dedicate to exert the law which they are the most dominant groups, with this is reflected that the radio is still considered like means of company for people who exert an activity that she requires of the same one. But we happened to the point in where we realize which the people who listen to radio in their majority do not know on the narratives, that is to say, that the radio listens to it empirically. Nevertheless at the time of establishing a listing of narratives people incline that the radios of the city of Ambato apply to the use of the narrative jokes, reaching the conclusion that the local radio chooses to entertain and to amuse its listeners, but emphasize in the investigation the fact that people do not know in her majority if the radio uses a specific format for its programming. In addition they show that they see of extreme importance that a program before leaving to the air must be planned of a correct way to avoid to fail and to obtain the rejection of the hearing still more when a competitive market within radial means exists, but they reach the conclusion who the radios if they make previous studies to define his programming and selection of target, maintains their position that is of extreme importance of the use of a correct language on the part of the speaker to go to its listeners. Although previously we presented that people are connected with the radial world, by means of her exigencies, the result includes in its majority that the people do not consider consuming assets but they have a favorite program at the time of tuning the radio, nevertheless do not feel an attachment or identification towards the radio that listens for that reason it is that the implementation of a manual of identity is recommended or marks of the even radio that can occur to know the best way and to implement communicational strategies that help to fortify the image. To stress that music is fundamental to define its tastes or preference of a program, this accompanying by a good production of sound effects that help to complete an ambient harmony and coexistence, without leaving of side the use of the technology that is indispensable so that the listener can participate and have greater opening within a radial program.Item La programación Neurolinguistica y la Comunicación interpersonal administrativo-estudiante en la Facultad de Jurisprudencia y ciencias Sociales de la Universidad Técnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Rosero Bonilla, Anderson Cledin; Viteri Torres, Walter FranciscoInterpersonal communication is an important aspect within the area of management and academic social relationship and can be achieved through Neurolinguistic Programming, the goal is to improve interpersonal administrative - student communication. In the process of management and academic relationship, there are several difficulties such as the scarce diffusion of the benefits of Neurolinguistic Programming, which is the main cause of the lack of knowledge and the limited applicability at the moment of creating harmony in a social environment which distorts, affects the practice of interpersonal communication, the lack of interest of administrative staff as well as of students to constantly update themselves, in searching for new alternatives to improve coexistence and interaction, is what has generated a limited approach in the social and affective relationships in the environment that develop . Neurolinguistic Programming manages to establish an interaction between the administrative and student staff thanks to the use and applicability of the techniques used by PNL. These techniques allow to encourage trust, empathy, flexibility and, most importantly, to implement an efficient interpersonal communication in the field administrative - student. The present research seeks to apply the Neurolinguistic Programming and its techniques to improve the interpersonal administrative communication - student of the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato, in which it will benefit with the implementation of the same as contribution to contribute with the improvement of administrative management in the academic field. Taking into account the results obtained through the surveys carried out in the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato, it is concluded that the lack of empathy, confidence at the moment of interacting and communicating in the field of administrative - academic management generates that the student does not have an effective administrative interpersonal communication - student which harms the development in the areas of administrative - academic management. The application of the Neurolinguistic Programming and its techniques would help the development of the interpersonal communication between the administrative personnel - student in the faculty of Jurisprudence and Social Sciences of the Technical University of Ambato.