Comunicación Social

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Author: search.filters.author.Salcedo Cadena, Eduardo AndrésSubject: search.filters.subject.RESPONSABILIDAD SOCIAL

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    El discurso sobre violencia y la (in) seguridad en la producción periodística del Diario "El Ambateño" y su responsabilidad social en la Ciudad ambateña
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Salcedo Cadena, Eduardo Andrés; Soto Dávila, Omar Fabricio
    The purpose of this research topic is to know the management of the discourse on violence and (in) security in the journalistic production of the newspaper El Ambateño and its social responsibility in the Ambateña citizenship. And whose purpose is to determine the level of intentionality that this printed media has when publishing red news stories, and how they are perceived by readers. To finally check if the writing line of this printed newspaper is or not generating social responsibility. The approach applied in this research project is based on the methods of qualitative and quantitative analysis, this methodology allows to present an analysis with its respective explanation; the same one that focuses on demonstrating the phenomenon, its conditions and the relationship between the variables investigated. Therefore, this mixed approach is a process that collects, analyzes and links quantitative and qualitative data in a single study to respond to an approach. In addition, this research is subject to the non-experimental modality, because it is performed without preconceivedly operating the variables. It is a bibliographic and documentary research because it is a systematic and sequential process of collection, selection, classification, evaluation and content analysis of printed, graphic, physical and / or virtual material that will serve as a theoretical, conceptual and / or source methodological for research. In this project, descriptive research is also applied, which allows us to get to know situations, customs and predominant attitudes through the exact description of activities, objects, processes and people. Its goal is not limited to the collection of data, but to the prediction and identification of the relationships that exist between two or more variables. In this investigation the instruments applied for the collection of the information are: - Qualitative data sheet.- Through this instrument, an analysis of the information presented by the newspaper El Ambateño on violence (in) security was carried out. - Quantitative sheet.- This instrument allowed a numerical and statistical analysis of the information collected.