Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item La difusión de la información en Facebook en tiempos de pandemia Covid-19(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Sagñay Castillo, Denisse Nohely; Guamán Guadalima, Nelly GabrielaThe spread of information on Facebook during the Covid-19 pandemic has generated an infodemma of information and disinformation on the social network ‘Facebook’. Tungurahua’s unverified fangapes ‘Quero al día y Soy ambateño de corazón’ have analyzed the diffusion and types of content that has occurred during pandemic (2020- 2021), in order to meet the objectives set. In addition, fanpages have been essential in the year for communication and information from users and allowing to obtain information from Covid-19 to prevent contagion. The aim of this research is to analyze the diffusion of audio-visual content on the social network ‘Facebook’ and the impact on users’ perception of Covid-19. To achieve this, the methodology used a quantitative content analysis that gathered data on the types of information obtained from the fanpages ‘Quero al día y Soy ambateño de corazón’, where 223 publications that have been published during the pandemic were analyzed. In the focus group method, qualitative results were obtained, therefore, the perception that users have in disseminating information on pages that show that the contents are related to emotional states, such as: sadness, acceptance, fear, amazement, confusion, nostalgia, insecurity, admiration, disgust, disappointment, security, loneliness, frustration and incomprehension