Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item La educomunicación y la preservación del medio ambiente en el bachillerato de la Unidad Educativa Joaquín Arias(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Morales Yanes, Jimena Elizabeth; Medina Guerra, FranklinThe environmental edu-communication leads us to work based on the participation and training of committed, caring and empowered individuals, capable of building a society with environmental principles and values that open door to the development of sustainability and preservation of the environment. The present project deals with the interdisciplinary topic edu-communication, a theoretical-practical field formed by two disciplines, education and communication, which seeks a solution to environmental problems. This research's main objective is to demonstrate how the edu-communication process occurs in the preservation of the environment. in the area high school of the Unidad Educativa Joaquín Arias. For get a response, it was necessary to carry out a quantitative investigation through content analysis, in this case the TiNi methodology, and qualitative through a semi-structured interview, thus showing how the issue of educommunication in the Institution is addressed, the processes that apply for the preservation of the environment and what environmental values students have towards the environment.