Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Uso de la plataforma Tik Tok y el aprendizaje en estudiantes de bachillerato durante la pandemia de Covid 19
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Ibarra López, Alison Nicole; Viteri Torres, Walter Francisco
    ABSTRACT This research will focus on the study of the reasons why young people between 15 and 18 years old, during the covid 19 pandemic, have been attracted to digital platforms, especially TikTok, because it has increased in number of downloads in the last two years and generation Z is the most vulnerable to this type of entertainment. This work will show the changes that have been taking place in this generation Z, where young people are the most connected with technology, social networks and the consumption of entertainment platforms. During the Covid 19 pandemic, society has presented sudden changes in all aspects, however, the accelerated process of adaptation in generations has been evidenced, so it is necessary to know that social networks currently influence development in many cases Of the youngs. Part of the work carried out with this research is knowing a threat, which may not be considered that way, but it significantly influences development if it is not controlled by everyone. Research techniques are also necessary to be able to investigate in depth on the subject, as long as the sources are effective to obtain good conclusions, since social networks increasingly play a fundamental role as an intermediary piece in the interaction.