Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Author: search.filters.author.Hernández López, Odalis AnahíSubject: search.filters.subject.MUERTE

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    Narrativas, representaciones y crítica del capitalismo en la serie televisiva “El Juego del Calamar
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Hernández López, Odalis Anahí; Tamayo Rodríguez, Alicia Paulina
    This study focuses on analyzing the narratives, representations and critiques of capitalism present in the Netflix series "The Squid Game" (2021). In a context where capitalism has found in cultural industries, such as streaming platforms, an effective way to expand globally, this research proposes to understand the messages that the series transmits through its dialogues and images and how they present " The Squid Game" as a space not only for entertainment for those who watch it, but also criticizes the dynamics of contemporary capitalism, since the series reveals how the economic system subjects individuals to situations where they are dehumanized, turning them into pawns. In a sinister game, it also allows audiovisual productions to be approached as a reflection on the social and economic sphere that they present daily. The research adopts a qualitative descriptive approach to examine the capitalist discourses present in the series, which is based on a theoretical and practical analysis, where undergraduate and graduate theses were used as a reference point, as well as an exhaustive bibliographic review that provides the theoretical framework. necessary with authors such as César Bolaños, Omar Rincón, Guy Debord and Jesús Martín-Barbero, who are fundamental in the methodological construction, since they provide criticism of capitalism that enriches the understanding of the dynamics represented in the series. The discourse analysis in "The Squid Game" focuses on understanding how the series addresses the crises of capitalism at an individual and collective level. With this approach, the actions of the characters and events can be interpreted within the contemporary global socioeconomic context to thus being able to contribute to the understanding of how contemporary audiovisual narratives can function as tools for social criticism and reflection on the economic systems that dominate the world