Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Author: search.filters.author.Flores Villavicencio, Luis AntonioSubject: search.filters.subject.MARKETING

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    Plan de Marketing en el club de baloncesto CKT mediante su red social facebook y el impacto en la población ambateña
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Flores Villavicencio, Luis Antonio; Viteri Torres, Walter Francisco
    The need of man to seek socialize in disciplinary groups worldwide has led to create spaces in the different sports fields today, basketball has become a world-wide one of the most relevant sports, in Ecuador basketball was introduced by the American company SADCO, where the participation of the amateur to decay in recent years, according to records of the Ecuadorian Basketball Federation, CKT the sports club of basketball of the city of Ambato has also been affected by this reduction of attendance of the amateur, where it aims to structure the digital marketing plan for the Basketball Club through its social network Facebook seeking to increase the participation of the public in the different tournaments to perform. This marketing plan consists of an external study of the preferences of the user or the amateur through a series of technical applications to get their participation in assistance and monitoring of the basketball team representing their province, to exchange sporting satisfactions in moments of healthy recreation, integrating a society of relaxation and family participation, which through its support at the box office also allows to sustain the sport as a progressive culture in the middle.