Comunicación Social

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Author: search.filters.author.Flores Ramos, Mauricio AlejandroSubject: search.filters.subject.CAPITALISMO

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    La Casa de Papel y las narraciones geopolíticas del capitalismo
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Flores Ramos, Mauricio Alejandro; Proaño Zurita, Jenny De Los Ángeles
    Without a doubt, the political and economic model of capitalism has a significant component in media seduction, as Max Horkheimer and Theodor Adorno (1998) proposed in the cultural industries. This is how the audiovisual industries create powerful communicational products intended to seduce the population within the imaginaries of capitalism. However, among these productions, there are several aimed at creating a critique of capitalism without losing the element of seduction, such as the Netflix series La Casa de Papel (2017), which denounces banking abuses, the geopolitical situations the world faces, and the economic policies of states. It creates a story where the robbers become the heroes and the governments the culprits, giving a twist to the narrative. Research in audiovisual narratives is necessary not only to understand the quantity of stories present but also to analyze the discourses within them to reflect on the societies we inhabit. Hence the interest in investigating these seductive narratives present in TV and streaming series. This research is significant and relevant due to the lack of internal analysis given to the content consumed, where the internal meaning is not examined. In this case, direct messages criticizing capitalism are analyzed. The objectives allow for an extensive and deeper analysis of the series through chosen variables such as political Manichaeism and all that geopolitical context entails. The methodology, through narrative analysis and the aid of matrices, allows for a graphical analysis, detecting symbols. On the other hand, the narrative is analyzed through contexts and dialogues, including flashbacks and the series' songs, which, upon analysis, reveal that these elements also carry messages and critiques