Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Más allá de la hibridación metamorfosis cultural enfocada a los atuendos tradicionales de la comunidad(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Dias Toaquiza, Blanca Verónica; Vayas Ruiz, Eliza CarolinaThe project developed below aims to make visible the existence or not of a cultural hybridization focused on the traditional clothing of the Panzaleo community. It begins by contextualizing a little of the history, organization, beliefs, customs and traditions of the inhabitants of Cotopaxi, reinforcing what is described from three categories: territorial, symbolic and economic. To summarize the above, we studied the theoretical arguments based on authors such as Canclini, Flores and Velasco, who share similar concepts around a cultural hybridization and territorial detachment that exists in the Panzaleo community. This is a consequence of globalization, which not only impacts the economic environment of indigenous peoples, but also distorts their customs and traditions. The symbolic analysis takes as referring to their traditional festivals where the main characteristic feature of their celebrations is reflected especially in their garments, created on the basis of their beliefs and ideologies and shaped by their embroidery and necklaces that adorn and identify them. In addition, the economic situation of the Panzaleos has a history since the arrival of the Spaniards and the introduction of new anti-agricultural regulations in the 1980s and 1990s by the state, where the consequences of these changes are increased poverty and migration