Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Author: search.filters.author.Chávez Altamirano, Andrea Paulina

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    La comunicación interna en la Cruz Roja ecuatoriana junta provincial de Tungurahua
    (2017-11) Chávez Altamirano, Andrea Paulina; Naranjo Gamboa, Byron Orlando
    The Ecuadorian Red Cross is a private institution, and the world's humanitarian movement is dedicated to helping those who need it most. Internal communication is a key strategic tool in the institutions, the research is about Internal Communication in the Red Cross, Provincial Board of Tungurahua and focuses on identifying if internal communication is generated in the rented employees of the institution. Once the problem is detected, an investigation is carried out, where the theoretical framework is constructed to properly base the variables based on the information gathered from books and the internet. The methodology of the research is established and the instruments for the collection of information are elaborated, which will serve to make the quantitative and qualitative analysis of the variables investigated, proceeding to carry out a statistical analysis with the data obtained, in this way the Conclusions and Relevant recommendations by the researcher. In order to collect the information, resources such as surveys and direct observation were used, which convey the employees' feelings. The research reflects, how important is the Internal Communication in the institution. Through these results the proposal is proposed to solve the same problem that it contemplates in the design of a Strategic Plan for the benefit of the employees of the Red Cross, Tungurahua Provincial Board that allows to have greater knowledge of the institution.