Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Andrés, no mientas otra vez” repercusión de las palabras más allá del debate político(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Castillo Chagüezá, Alex David; Naranjo Gamboa, Byron OrlandoIn the past presidential elections of Ecuador in 2021, in the second round, a debate organized by the National Electoral Council (CNE) was held, in which two candidates aspiring to the presidency faced each other; Guillermo Lasso for the political party Creating Opportunities (CREO) and Andrés Arauz with the Citizen Revolution party, in this dialogue several questions were exposed to each other and when Lasso defended himself against a question from his opponent, he issued the phrase "Andrés don't lie again". That is why for the present research we analyzed the impact that this phrase had on men with the name Andrés in an age contemplated from 10 to 50 years old, and for this purpose several interviews were conducted with open questions through the zoom platform to have a more direct approach and to know what was their performance before it, that is to say, to have a more in-depth support and thus measure the impact on whether this phrase influenced political or social aspects. In order to fulfill the objectives that were set out from the beginning of this work, experts on the subject and several investigations previously carried out were taken as a reference to support this study and thus understand the connotation of this phrase and its meaning. It should be noted that in the final chapter several recommendations are made based on the conclusions, the same that allow to have a new approach to society and politics that are of great importance today