Comunicación Social

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Author: search.filters.author.Carrera Ramos, Renato IsraelSubject: search.filters.subject.MEDIOS DE COMUNICACIÓN MASIVOS

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    La difusión masiva de la teatralización de la guerra del Inga Palla en el Cantón Tisaleo y su repercusión en el turismo cultural
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Carrera Ramos, Renato Israel; Viteri Torres, Walter Francisco
    The media (radio, press, television and internet), have been responsible for disseminating the different national and international festivals, thus providing a space for tourists and people in general to know about the different festivities to be held. The present investigative study deals with the analysis of the mass media and the repercussion that these have on the cultural tourism of the canton Tisaleo in a special way in the diffusion of the theatricalization of the war in the party of Inga Palla that takes place the second week of the month of October. In order to determine the function fulfilled by mass media (written), it was proposed as objectives; Analyze the massive diffusion of the theatricalization of the war of the "Inga Palla", diagnose how cultural tourism is found, with respect to the theatricalization of the Inga Palla war, design an alternative solution to the problem. To fulfill the objectives, I applied a survey to the people who attended the event on Monday, October 15, 2018, for them it was considered a sample of 361 visitors, most of whom responded that they always attend these festivities, in the same way that they did not report this activity by written means of communication, for all this resulted in that it is necessary that the canton have a means of written communication so that they can make known the whole development of the war, in the same way most of the respondents answered who are very in agreement that "La Guerra" of the Inga Palla de Tisaleo, should be considered as Cultural Patrimony of Ecuador.