Comunicación Social

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Author: search.filters.author.Bayas Ocaña, Alexis FernandoSubject: search.filters.subject.JOVENES

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    La radio educativa y la percepción en los jóvenes de 15 a 18 años de la Unidad Educativa Mario Cobo Barona de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Bayas Ocaña, Alexis Fernando; Ortega Arcos, Wagner Enrique
    This educational research work determined the impact and perception generated through the dissemination of educational programs through radio broadcasting in young people, in this case, who belong to the Mario Cobo Barona Educational Unit, as well as an approach to influence that this type of radio programming generates in the students, and reach the acceptance and adaptation of the information transmitted in a dynamic way, nevertheless, keep the educational tint. The insertion of educational resources in the medium of radio communication, the objective with the aim of providing a space for identification as training, so it is essential that the information presented, accurate and updated information, which complements the model of educational system with which it is counted. Therefore, when considering the impact on the students, a field analysis was carried out through the application of a survey, which was developed with the aim of discovering students' current perception regarding educational radio. The main results could see that the program "Rebels" is the most tuned by young people due to its content and soundtrack, in addition to the interactive environment through messages and calls through the sites that can share and find a space to identify themselves. Based on the results presented, it can be designed and structured in an educational radial space according to the tastes and preferences of young people, suitable for the schedule that students have available in order to incorporate young people to the transmission of ideas regarding the content and editing to encourage and develop their communication skills, as well as creating a space where social, cultural, informative or sexual issues are expressed, that guide in an appropriate and responsible manner. This proposal will also allow students to develop responsibly, making the study and transmission of knowledge a fun and shared task. Opening a space for communication and especially from young people to young people.