Comunicación Social

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El manejo en las redes sociales y el contenido informativo de Unimax Televisión en el año 2016
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Aldás Yanchapanta, Omar Joselo; Chicaíza Morales, Miguel Ángel
Social networks are one of the trends most used by people in the world, through this virtual platform people communicate and share information in seconds. That is where the traditional media seek to penetrate these alternative channels of communication for the purpose of getting or recovering audiences of new and own public. People use social networks to promote business, make complaints or simply communicate with friends or loved ones, as a result, it has been seen that news programs in traditional media have incorporated in their journalism strategies to these platforms With the purpose of providing faster information and wider coverage. It is not enough that a news program has accounts in social networks, if they do not give an adequate use, for that reason I propose to design a communication plan for the management in the social networks of the informative content of the news program of Unimax Television which will allow updating The news built in the press department and keep the citizens informed of the events that happen in the city, the province and the country.