Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Posicionamiento de la marca e imagen corporativa del al FAN-PAGE"Ambato ayer y hoy" de la empresa Ortiz digital marketing(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Acosta Baño, María Edelina; Soto Dávila, Omar FabricioThis research deals with different topics related to institutional communication, which facilitates the good performance of institutions. A correct handling of the information through the incorporation of all the communication tools and the application of organizational structures that facilitate the development of a company, that is why this work deals with the positioning of the brand and the corporate image of the company Ortiz Digital Marketing. This company seeks to possess its brand and corporate image in order to reach the minds of the people of Ambato and not because of the country or even worldwide. The corporate image allows us to create a link between the company and the mind of the user, so that in this way more people can be reached through an icon that is easier to remember than any text or name. It also seeks that the company can gain more popularity with the positioning of the image and in turn stand out against the competition Within this research work we will find varied information on the positioning as well as on the corporate image that is being created, several important concepts are mentioned that facilitate this positioning. In addition to this we can find the brand manual which is a legal document where it is explained In detail each of the characteristics of the corporate image, as well as important data of the company, which help to give an identity and in this way the institution can differentiate itself in the market, always maintaining a prestige that it is a serious, solid company, reliable and with an own identity.