Maestría en Comunicación, Desarrollo y Cambio Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/29431

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    El discurso de la Iglesia Evangélica y los cambios Socioculturales en la Comunidiad Compañía Labranza Cantón Colta
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Arias Zapata, Marco Augusto; Naranjo Gamboa, Byron Orlando
    This research paper analyzes the evangelical discourse and socio-cultural changes that occur in the Compañía Labranza community belonging to the Colta canton. The study revolves around the main messages that are emitted in the ceremony or cult, they can be known through an informative table raised as a proposal, where what is said, what is said, what is not manifested and the intentionality are identified. Several statements are taken into account as a starting point as a qualitative investigation is sought in each message the "function manifests the consequences recognized and consciously sought by individuals, and by latent function that is not recognized or sought" (Marín, 1976). The results achieved allowed them to construct guidelines that contribute significantly to understand what is behind the evangelical discourse, intention of the message and the type of communication used.
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    Discurso y desarrollo social en las propuestas electorales de los Asambleistas por Tungurahua en el año 2017
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-05) Pérez Medina, Edwin Patricio; Viteri Torres, Walter Francisco
    The present investigation analyzes the discourse of the work plans presented by the assembly members elected by Tungurahua in the legislative elections of 2017. This document was delivered prior to its registration before the National Electoral Council (CNE), in the Provincial Delegation, which will serve to review and evaluate the contribution of each candidate to social development. For this study, development axes were used: health, education, social security and provision of basic services, which will be reviewed in a Critical Discourse Analysis matrix, where the level of the story, context and productive and ideological conditions of the enunciator. The qualitative research was based on critical reading mainly texts by Teun A. Van Dicjk and Eliseo Verón, which allowed to have a broad vision of development. In addition, the work plans of Lira Villalva, elected by the Alianza País movement, Ana Galarza and Fernando Callejas of the Suma - Creo alliance and finally Luis Fernando Torres of the Time of Change alliance - Christian Social Party; where the actions that these authorities will undertake once positioned are evident.