Browsing by Author "Escobar Guanoluisa, Taña Elizabeth"

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La Ambateñita Primorosa y sus arquetipos vestimentarios. Un relevamiento fotográfico del siglo XX
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-02) Suquillo Quishpe, Lida Anabel; Escobar Guanoluisa, Taña Elizabeth
During the twentieth century, the city of Ambato is in evolution, recorded events that marked its development, economic, political and clothing as was the earthquake of 1949. Under this context arises a female character as the Ambateñita Primorosa, a woman beautiful of elite. The objective of the present investigation is to analyze the archetypal vestimentary of the primitive twentieth-century ambateñita to maintain a living vestimentary memory, through: texts of time, documents and photographs. With this the methodology used responds to a research on the design of a qualitative approach, of a descriptive type, with a basic documentary-bibliographic modality. For this purpose, an image analysis was used and through the codification of word classes, the vestimentary archetypes were constructed by means of three segments. Body, attire and context. Finally, the project proposes as a proposal Ten-year-old vestibule of the Ambateñita Primorosa that compiles the history of the city of Ambato of the last century, the parade of the exquisite Ambateñita and photographs of the clothing of the Ambatean women cataloged by decades, which arrives at a description of the suit that they wear and the construction of technical plans, with the purpose of reconstructing the costume of the city of Ambato
“Diseño curricular de un Programa de Posgrado en Diseño de Modas y su incidencia en las Competencias Laborales y Profesionales de los Diseñadores de Moda de la Provincia de Tungurahua.”
(2013) Escobar Guanoluisa, Taña Elizabeth; DT-Medina Robalino, Aylen Karina
El presente trabajo de investigación parte de la escasa oferta de programas de posgrado y su incidencia en las competencias laborales y profesionales de los diseñadores de moda de la Provincia de Tungurahua, a este respecto la investigación reveló que a menor nivel de formación menor es el nivel de optimización de las competencias de estos profesionales. Este aspecto fue percibido por todos los actores, grupos del sector textil confecciones, profesionales y la academia los cuales a su vez, coincidieron con la necesidad de generar estudios de posgrado que respondan a las exigencias del sector y optimicen las competencias laborales y profesionales de los diseñadores de moda. Estos lineamientos fueron tomados como base para plantear el Diseño Curricular por Competencias del Programa de Maestría en Investigación, Desarrollo, Diseño e Innovación de productos de Moda que, con su pertinencia, responde a los intereses del Plan de Desarrollo Nacional y justifica su aporte al clúster textil y confecciones de la Provincia de Tungurahua. Su estructura se rige por el Formato de presentación y aprobación de programas de posgrado establecido por el Consejo de Educación Superior para su respectiva aprobación.
Diseño de accesorios en fibra de lana de oveja basados en bordados Saraguro
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-01) Chalan Guamán, Taira Larissa; Escobar Guanoluisa, Taña Elizabeth
The different techniques and types of embroidery that were previously handmade, are and have been for many years a representation, a symbolism of the expressions within each culture. It can be said that the embroideries were like an author's design since their designs were unique, and they did it with the purpose of decorating their garments. Currently these embroideries have been left aside, technology has in a way facilitated the process that took to make these designs, since they were all handmade. The development of this project is based on the design of fashion accessories with identity elements of the Saraguro culture, in which the different embroidery techniques will be applied, which will be combined with weaving techniques made of precious stones. Currently, different types of accessories are developed, which are imitations of accessories already existing within the market, which causes a mass of products, so the following research is developed based on innovation techniques, taking as reference the iconographic forms and the meaning of each embroidery that is linked to culture, this is also a starting point to disseminate and encourage society to continue with the dissemination of their ancestral knowledge. This proposal is a contribution to the development of artisans and will also serve as a source and channel of work, in order to enhance in all Ecuadorian communities and work together with the accessories industry, valuing the cultural richness and the talent that is represented in each of the products.
Diseño de autor ¿Cómo llegar hacer diseño de indumentaria con autoría?
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-12) Villacís Núñez, Alexandra de Jesús; Escobar Guanoluisa, Taña Elizabeth
Ecuador as well the Latin-American countries the author fashion design is taking a greater embrace. The terminology was originated and coined in Argentina. Now there is a large quantity of designers in a variety of countries with a predisposition to add this new way of doing fashion designs. This form of design has characteristics of personal identity, innovation and originality and from a conceptual look, gives a value to a handcrafted items by putting aside the mass production. Even now, there is not a procedure that clearly indicates how to carry out an author fashion design. The situation created a present investigation and a reason to analyze the author fashion design. Defining the stages of clothing with author fashion design and the respond to regional needs was the goal. Once the analysis was attained the result was only qualitative, since the purpose was to look for an understanding of characteristics and peculiarities presented by this type of design. The first clue was an approach to a various bibliographic references, continued by studying nine cases of author fashion designers business owners at the national level and eleven cases at the Latin -American countries being Argentina and Chile. The analysis from above information was compared to the criteria obtained from data obtained through a system theory and then the process was connected to a final conceptualization of the author fashion design.
Diseño de indumentaria athleisure con intervención iconográfica de las máscaras de trompeteros Saraguro
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas, 2021-09-28) Quizhpe Andrade, Lourdes Bernarda; Escobar Guanoluisa, Taña Elizabeth
Iconography of ancestral communities has been a means of visual communication, where it is possible to identify different stages of the history of life itself that peoples go through. The syncretization of customs from the colony has given rise to a variety of popular characters where a diversity of icons and symbols that express their worldview are manifested. In the popular religious festival of Holy Week in the Kichwa Saraguro People, an iconic character is present for its people, the Trumpeter who is in charge of directing the party on Easter Sunday. The Andean cultures in their aspiration to preserve and revitalize their customs have been integrating Andean iconography in various elements and events. For this reason the trumpeter a little more than a decade ago began to incorporate iconographic motifs in his masks and from that moment all the people who have taken this role have continued with this practice until today. The development of this project is centered on the design of Athleisure garments for women through the iconography present in the masks of the trumpeters of Saraguro, analyzing it and redesigning new figures; For which a photographic collection was carried out considering as a principle the masks that have iconographies, in addition, interviews were carried out with those who make this object and its bearers. For the design of garments, the printing technique is carried out with textile vinyls in different shades. This project aims to contribute to the conservation and revitalization of the customs of the Saraguro people and to present garments that demonstrate a local identity in a market that seeks authenticity, quality and comfort.
Diseño de indumentaria femenina gestionada en moda lenta con remanentes de la comunidad de Zuleta
(Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2016) Juma Chuquin, Miryam Elizabeth; Escobar Guanoluisa, Taña Elizabeth
The project is focused on the design of clothing based on slow fashion. The Ecuadorian consumer is accustomed to buy products of fast fashion, but today is born a new consumer who seeks to avoid pollution to the environment and also shows interest in knowing where is origin the product that he goes to acquired, for this reason that arises ELiJUMA with the purpose of preserving the intangible cultural heritage of Ecuador, being these the embroidered remnants of the community of Zuleta, as well, for avoid the contamination to the environment. ELiJUMA works with social responsibility and fair trade. In the present project was developed blouses with embroidered remnants of the community of Zuleta in organic cotton textiles, in addition it was elaborated coats with embroidered remnants of the community of Zuleta and cloth of wool of sheep. The products are developed with local artisans, taking advantage of their skills and experience. So also the project contributes to the development of the productive matrix of Ecuador.
Diseño de una colección de indumentaria regulable para el segmento de primera infancia del Centro de Desarrollo Infantil Universitario de la Universidad Técnica de Ambato.
(2025-02) Sangucho León, Camila Natasha; Escobar Guanoluisa, Taña Elizabeth
El proyecto "Diseño de una colección de indumentaria infantil regulable dirigida para el segmento de primera infancia del Centro de Desarrollo Infantil Universitario de la Universidad Técnica de Ambato" tiene como objetivo desarrollar una línea de prendas que crezcan junto con los niños, abordando la problemática de la compra excesiva de ropa entre los 1 y 6 años. Este enfoque busca aliviar la carga económica de los padres al reducir la necesidad de compras constantes. El público objetivo son los padres de los estudiantes de la Universidad Técnica de Ambato, y los usuarios directos son los niños de 1 a 4 años que asisten al Centro de Desarrollo Infantil. La propuesta se distingue por sus prendas ajustables que se adaptan al crecimiento infantil, un concepto innovador aún no presente en el mercado ecuatoriano. Para garantizar la durabilidad y confort, se eligieron materiales como tela Champion para pantalones, forros de algodón hipo alergénico y tela polar para abrigo, así como jersey de algodón para los buzos. Se investigaron sistemas de oclusión para permitir el ajuste progresivo de las prendas. La propuesta busca posicionarse como una alternativa accesible y sostenible en el mercado, proporcionando soluciones prácticas para los padres y promoviendo el bienestar infantil. Se espera que, tras validar su aceptación en el mercado local, este modelo de negocio pueda expandirse a nivel nacional.
Diseño de una guía técnica ilustrada del traje regional de la chola cuencana.
(2025-02) Logacho Fernández, Joao Adrián; Escobar Guanoluisa, Taña Elizabeth
El presente trabajo de tesis, titulado "Diseño de una guía técnica ilustrada del traje regional de la chola cuencana", tiene como objetivo principal la creación de una guía detallada y visualmente atractiva que documente la indumentaria regional de la chola cuencana. Este traje es un símbolo del patrimonio cultural de Cuenca, Ecuador, y su preservación es crucial para mantener vivas las tradiciones locales. La guía técnica incluirá un análisis exhaustivo de los elementos históricos y culturales del traje, patrones detallados y descripciones precisas de los procesos de confección, todo acompañado de ilustraciones que faciliten la comprensión. La investigación se basará en fuentes históricas, entrevistas con expertos y trabajo de campo en comunidades locales. Asimismo, el proyecto integrará consideraciones de seguridad industrial y sostenibilidad ambiental, promoviendo prácticas seguras y el uso de materiales ecológicos en la elaboración del traje. Esto garantizará que el proceso de creación sea seguro para los artesanos y respetuoso con el medio ambiente. La metodología empleada combinará investigación documental, trabajo de campo y colaboración interdisciplinaria, involucrando a historiadores, diseñadores de modas, ilustradores y artesanos. El resultado será una herramienta educativa que contribuirá a la preservación y difusión del traje de la chola cuencana, proporcionando un recurso valioso para futuras generaciones.
"El eco-diseño una alternativa para el desarrollo potencial y su influencia en la moda sustentable en el cantón Ambato en el año 2015"
(Universidad Técnica de Ambato, 2016) Villalva Guanoluisa, Natalia del Carmen; Escobar Guanoluisa, Taña Elizabeth
Consumerist society with mass production, characterized the twentieth century. And by the advent of modernism era of industrialization she had its peak. The fashion system took advantage of this movement and created fast fashion, as a flexible production system that has generated increasingly occurring more and more clothes are consumed whose life expectancy is shorter, and therefore cheaper. The ravages of reflected industrial development on global warming, and environmental devastation have been the hallmark of the century, which has brought about after all that mess, the emergence of a collective thought of reconciliation with nature called postmodernism, framed within the megatrend towards sustainability and the transformation of the fashion system, which meant the change of quantity for quality. Sustainable fashion as a social metamorphosis that challenges mass production then appears promotes fair trade and poses an improvement to the quality of life. This transformation is not alien to our Ecuadorian region, in this investigation, it was found the existence of companies that make design with social responsibility, and that turn out to be a benchmark with new business models that contribute to the system of sustainable fashion for the textile cluster apparel, leather and footwear, now massive and industrialized. It was sustainable fashion as a social megatrend generated by a current of postmodernist thought, to define the guidelines of sustainable clothing design. He brought to it the survey of slow fashion companies made visible in the region, the same as were analyzed by an ethnographic study. Finally mapping companies that make design with social responsibility was raised as a proposal to enhance the development of sustainable fashion in the city of Ambato, compiled in a portfolio.
Estudio antropométrico y elaboración de un cuadro de tallas para mujeres de grupo etario de 18 a 25 años en Ambato
(Universidad Técnica de Ambato, 2016) Muñoz Cóndor, Katherine Lizeth; Escobar Guanoluisa, Taña Elizabeth
Textiles confections Ambato does not have a size chart that meets the dimensions and physical characteristics of the silhouette of the woman Ambato. This situation is considered a problem for designers and pattern of workshops and clothing companies, because they do not have the information and actual measurements of the female population; developing clothes that do not fit ergonomically to the body, as there is no box sizes applied to the region. Other European and Latin American countries, Spain, Mexico, Argentina and Colombia took the initiative to make pictures Size by anthropometric studies, one of the most accurate studies is the Biomechanical Institute of Valencia where the anthropometric process was performed with a 3D cockpit that scanned the body of men and women in the population providing a box sizes depending on the size, gender, sex, age and other factors that interfere with the study. This research has as main objective to establish a size chart that meets the physical characteristics and anthropometric measurements of women of age group 18 to 25 years in the city of Ambato. The anthropometric study developed responds to the classification of somatotypes in: ectomorfas, mesomorphic and endomorfas by increasing body mass of the female population of Ambato, where women who are within the age range with different characteristics taking action was carried out physical excluding women in gestation and native of the coastal region and east, the study work with 95% confidence level and a 0.5% margin of error. The anthropometric study was prepared in a space adapted technically for taking measures to comply with the protocol parameters that preserved the integrity of the people who were subjected to this study. The measuring instruments used are specific to the field of anthropometry as the measuring rod for making height, the scale for weight, caliper for taking skinfold, anthropometric tape is used for taking measures contours and tape measure for length measurements, data were recorded in an anthropometric record, in order to analyze the data according to the phenotypic reality of women in Ambato. Within the process involved professionals from other disciplines such as: a doctor and a nutritionist whose knowledge contributed to the research. The calculations were obtained through the formula Panthom and somatotypes. It is intended that the research will contribute as a source of information for the industries of the city of Ambato and fashion designers that require data about the executed anthropometric study, the result is a picture size and a picture of scale with body dimensions of the population the predominant morphotypes and biotypes of women aged 18 to 25 years old was also determined, with data provided for clothing fit users and ergonomically functional.
Estudio de pigmentos naturales vegetales aplicados a la ilustración de moda
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2022-03-25) Manzano López, Macarena Judith; Escobar Guanoluisa, Taña Elizabeth
The main objective of this research is to demonstrate the results of the study of natural pigments of plant origin and their contribution and insertion in fashion illustration, as part of sustainable development at the academic level for the fashion design student, starting from the creative process. of design, creating ecological illustration methodologies that encourage the use of unconventional techniques that take advantage of the use of natural pigments for the design of environmentally friendly fashion collections. The proposed study was developed through three phases: in the first, an exploratory and descriptive research was carried out for data collection, using a descriptive analysis matrix for bibliographic information, a survey matrix for students of the career of fashion design and interviews design or illustration professionals. In a second stage, an experimental study was carried out applied to species of natural plant origin for the extraction of pigment and its subsequent application on paper to obtain a color sample, during this phase the processes and results were documented in a registration form. experimental. Finally, in the third phase, a design proposal was developed that consists of the creation of a catalog of ecological illustration techniques using natural vegetable pigments, whose main goal is to promote and provide sustainable alternatives useful for the designer of fashion.
Experimentación con pigmentos frutales de la Región Sierra para la aplicación en técnicas de ilustración de moda sostenible”
(2025-02) Escobar Vera, Milena Lizbeth; Escobar Guanoluisa, Taña Elizabeth
Esta investigación se centra en la experimentación con pigmentos frutales provenientes de la zona tres de la región Sierra del Ecuador, explorando su aplicación en técnicas de ilustración de moda sostenible. Este proyecto surge con el propósito de promover el uso de materiales naturales y sostenibles, resaltando las propiedades de los pigmentos naturales como una alternativa innovadora dentro del ámbito del diseño. A través de un proceso sistemático, se demostró la viabilidad de estos pigmentos, su potencial estético y artístico dentro del campo de la ilustración de moda. El presente proyecto se desarrolló en tres etapas fundamentales. Se realizó un estudio detallado de tres documentos especializados en tintes naturales. Este análisis permitió comprender las características químicas y estéticas de los pigmentos de origen natural, así como también sus aplicaciones tradicionales, estableciendo las bases teóricas sobre este tema. Dentro de la segunda etapa, se llevó a cabo la extracción y preparación de los pigmentos a partir de frutas seleccionadas de la zona tres de la región Sierra, la cual comprende las provincias de Tungurahua, Cotopaxi y Chimborazo. Mediante la etapa experimental, se evaluó el comportamiento de cada pigmento sometido a modificadores de color como vinagre y bicarbonato, la reacción sobre soportes de papel y se registró los resultados como la intensidad, durabilidad y versatilidad de cada pigmento. Finalmente, se diseñó un catálogo que reúne de forma visual y organizada los resultados obtenidos, mostrando los pigmentos frutales integrados en técnicas de ilustración de moda. Este catálogo busca servir como una herramienta práctica para ilustradores, artistas y diseñadores de moda interesados en explorar alternativas sostenibles en sus trabajos creativos.
Experimentación con pigmentos naturales y ecológicos para su aplicación en la ilustración de textiles y moda
(2024-02) Barrera Guamán, Bárbara Scarleth; Escobar Guanoluisa, Taña Elizabeth
En el vasto reino de la naturaleza, se encuentran escondidos tesoros de colores que han sido utilizados desde tiempos inmemoriales. Estos pigmentos, provenientes de fuentes vegetales, animales y minerales, ofrecen una alternativa poderosa y ecológica a los pigmentos sintéticos derivados del petróleo. En un mundo donde la conciencia ambiental está en constante crecimiento, el interés en el uso de pigmentos naturales se ha intensificado, impulsado por la necesidad de reducir el impacto negativo de la industria textil en nuestro planeta. De esta investigación consiste precisamente en evaluar su viabilidad estética e idoneidad para responder a las crecientes reivindicaciones de sostenibilidad en la industria de la moda. También se exponen algunos métodos y técnicas de ilustración. Esta indagación se desarrolló mediante tres niveles diferentes tale como: el primero consistió en la obtención de información por medio de una matriz de grupos focales con estudiantes del programa de Diseño Textil e Indumentaria, así como entrevistas con ilustradores. En el segundo estadio, pasa de la teoría a la práctica hacia la experimentación con los pigmentos naturales. A través de pruebas de color meticulosamente diseñadas, explora la gama de posibilidades estéticas que estos pigmentos ofrecen. Finalmente, se presenta un catálogo donde se exhibe la aplicación práctica de pigmentos en la representación de textiles, no solo sirve como un escaparate de las capacidades creativas de los pigmentos naturales, sino también como una herramienta educativa destinada a concienciar y motivar a los futuros diseñadores de moda sobre las infinitas posibilidades de la sostenibilidad en su arte.
La funcionalidad de la indumentaria de las gimnastas rítmicas en el desempeño deportivo
(Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2017-05) Suárez Miranda, María José; Escobar Guanoluisa, Taña Elizabeth
Nowadays the rhythmic gymnasts who are part of ¨Federación Deportiva de Tungurahua¨ (F.D.T), do not have the possibility of using an expert who has the necessary information to design and develop functional clothing. The fact of not performing a previous analysis on the gymnast, its anatomical structure, high quality materials, and textiles that help to improve the presentation, comfort of the athlete, has resulted that the performance of the Ecuadorian rhythmic gymnasts has been below other countries . Spain, Russia, Italy, Ukraine, Bulgaria, Japan, Belarus, are some of the countries where gymnastics clothing is considered a key piece, on the road to achieve high sporting results. One of the projects that was analyzed within the research was the work of degree of Laura Sierra and David Mosquera, titled ¨ El cuerpo como fundamento para el diseño de vestuario” It has included analysis about how the morphology, biomechanics and ergonomics of the body integrate an important part in the design process. Through the research, it was possible to determine that clothing, apart from the physical training of the athlete, should contribute to facilitate movements and maintain choreographic harmony. Such us a response to this result, the present project has been created, which is based on a static and dynamic anthropometric study of the rhythmic gymnasts of the FDT, with the aim that clothing needs to be adapted to the morphology of the body of the athletes, and in addition it should allow to execute freely the movements, everything concerning an adequate sporting performance. One of the important phases of the project, is to establish a system of patterns that will allow to generate an anatomical pattern, structured with the information of the anthropometric study. The results respond to practical functionality (ergonomics), connected with aesthetic functionality, in which part textile bases are analyzed, that complement the artistic presentation of the athlete, and go according to the established parameters of the Code of points women´s rhythmic gymnastics.
Ilustración de trajes de los pueblos indígenas del Ecuador, Zona 3 Sierra
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020-01) Romero Núñez, Isabel Cristina; Escobar Guanoluisa, Taña Elizabeth
This subject of study exposes the meager illustration of regional costumes of the indigenous peoples of Ecuador and their impact on the communication of clothing elements. The objective reached is to represent, through fashion illustration, the regional costumes of the indigenous peoples of Zone 3 - Sierra, for which it was necessary to identify the costumes, analyze the clothing elements, and finally, develop a catalog of illustrations. The methodology used is given by the field and bibliographic research, which allowed the exploratory and descriptive research. With reference to the first research method, they were applied: an ethnographic study, survey, and autopsy of product for the study of peoples and their clothing, through these the characteristic attires of contemporary peoples are described, highlighting the morphological differences and of clothing in both men and women. This project contributes to fashion illustration with communication techniques and resources, promotes the communication of indigenous regional costumes using the resource of fashion illustration as the main element, and provides a real look at the garments.
Imaginarios vestimentarios de la bolsicona, Quito siglo XIX
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-05) Escobar Guanoluisa, Taña Elizabeth; Ponce Pérez, Celinda Anabella
During the 19th century, while the nation of Ecuador was being built, Quito was the scene of various types, clothes and trades. Under this scenario appears a female, and popular character of the Ecuadorian capital: the bolsicona, simple but coquettish livery! The objective of the present investigation is to construct the vestimentary imaginaries of the bolsicone through the dialogue between written and visual sources such as: period documents, travelers' stories, paintings and photographs. To this end, the methodology used responds to a research on design, with a qualitative approach, a narrative type and a historical character, since it deals with the evolution of clothing systems. To do this, content analysis and image analysis were used, and through a coding scheme of key words, vestimentary imaginaries were constructed based on the tripartite system: body, clothing and context. The suit of the mixed-race woman, although modest but well-groomed, was made up of four pieces: pockets, shirt, shawl and rebozo added to a variety of petticoats. The superimposed elements, the arabesque decoration, the mixture of textures, and colors hint at the influence of romanticism and baroque. With this attire, the bag gained visibility and managed to identify itself through its clothing. Finally, the project proposes the Visual Archive of the costume that compiles, organizes and catalogs, according to temporalities, the written and visual sources with documentary and historical value of the Costume of the Bolsicone and places them within the category of popular or regional costume with the sole purpose to keep the vestimentary memory alive and contribute to the construction of the history of the Ecuadorian costume.
“Procesos de dirección creativa a través de herramientas visuales y narrativas para la revitalización de la Festividad: “La Mama Negra”
(2023-12) Trávez Mena, Erika Marilyn; Escobar Guanoluisa, Taña Elizabeth
Las manifestaciones festivas demuestran la existencia de elementos religiosos andinos que son expresados por los ciudadanos en motivos de realzar la cultura, tradición y religiosidad. La fiesta de “La Mama Negra” del mes de septiembre como parte del sincretismo religioso y tradicional latacungueño, que con los años se ha aculturizado influyendo en la tergiversación de este simbolismo y del valor que se la da publicitando en gran magnitud la fiesta y no la esencia sociocultural. En este sentido, a través del presente trabajo de investigación se tiene como objetivo principal gestionar procesos de dirección creativa y aplicarlas en herramientas visuales y narrativas para revitalizar los valores tradicionales de la festividad “La Mama Negra”. A tal efecto se utilizó una investigación de enfoque mixto, a fin de recopilar datos a través de las herramientas investigativas sobre los elementos y simbolismo de la festividad, al emplearse el diseño etnográfico se estudió el comportamiento de la unidad social en este caso directores creativos que realizan procesos de dirección creativa. Además, se empleó una investigación a través del diseño, con lo cual se cultivó las cinco fases del proceso de dirección creativa para el desarrollo de herramientas visuales y narrativas. Finalmente se logró evidenciar la débil aplicación de este proceso de dirección creativa ya que la publicidad es realizada por los familiares o amigos de los personajes que carecen de un conocimiento técnico y profesional, asimismo, se pudo identificar que los elementos principales de la festividad que son la religiosidad, cultura y devoción no son adoptados por propios y extraños.
Procesos de dirección creativa a través de herramientas visuales y narrativas para la revitalización de la Festividad: “La Mama Negra”
(2023-12) Trávez Mena, Erika Marilyn; Escobar Guanoluisa, Taña Elizabeth
Las manifestaciones festivas demuestran la existencia de elementos religiosos andinos que son expresados por los ciudadanos en motivos de realzar la cultura, tradición y religiosidad. La fiesta de “La Mama Negra” del mes de septiembre como parte del sincretismo religioso y tradicional latacungueño, que con los años se ha aculturizado influyendo en la tergiversación de este simbolismo y del valor que se la da publicitando en gran magnitud la fiesta y no la esencia sociocultural. En este sentido, a través del presente trabajo de investigación se tiene como objetivo principal gestionar procesos de dirección creativa y aplicarlas en herramientas visuales y narrativas para revitalizar los valores tradicionales de la festividad “La Mama Negra”. A tal efecto se utilizó una investigación de enfoque mixto, a fin de recopilar datos a través de las herramientas investigativas sobre los elementos y simbolismo de la festividad, al emplearse el diseño etnográfico se estudió el comportamiento de la unidad social en este caso directores creativos que realizan procesos de dirección creativa. Además, se empleó una investigación a través del diseño, con lo cual se cultivó las cinco fases del proceso de dirección creativa para el desarrollo de herramientas visuales y narrativas. Finalmente se logró evidenciar la débil aplicación de este proceso de dirección creativa ya que la publicidad es realizada por los familiares o amigos de los personajes que carecen de un conocimiento técnico y profesional, asimismo, se pudo identificar que los elementos principales de la festividad que son la religiosidad, cultura y devoción no son adoptados por propios y extraños.
Significaciones de la piel animal y su relación con la moda libre de crueldad
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-02) Mendoza Loya, Johanna Elizabeth; Escobar Guanoluisa, Taña Elizabeth
The use of furs has become a controversial topic in fashion, which has acquired various connotations that respond to the influence on context in which the different characters develop, Although there are those who defend its use by highlighting the benefits offered both, the leather industry and its products, being overshadowed by the constant reports of exploitation and violence towards animals which are used to produce leathers, destined for clothing, accessories and ornamental elements. Currently, the animal fur is still used in large quantities, so its high consumption in the fashion industry, is a problem that we want to analyze through the meanings of animal skin over the time and its relationship with cruelty-free fashion, with the purpose of encouraging respect for the natural cycle and the life of these creatures, under exploratory, descriptive and explanatory research, addressed from the collection of bibliographic information from various sources such as books, documents and websites. Linked with the criteria obtained from the interviews made to fur-working designers and tanners, surveys applied to consumers and the visit to a slaughterhouse. The solution proposed to the problem shown is the accomplishment of a narrative chronicle, which analyzes the evolution of animal skin consumption in prehistory, premodernity, modernity and postmodernity, in this last stage, is developed an analysis of the current state of the leather industry and the birth of cruelty-free fashion presented in an academic journal, which compiles all the information that was generated, becoming a contribution to the development of more researches on fashion and its relationship with animals.
El telar de Salasaca un recorrido histórico para la indumentaria
(Universidad Técnica de Ambato, 2016) Lluglla Guerra, Glenda Jacqueline; Escobar Guanoluisa, Taña Elizabeth
This project aims to summarize the history of Andean Salasaca loom industry and the art of weaving. The native loom from Salasaca or better called waist loom is the emblematic element of this province and has a history from their very beginnings with some transformations improving his presentation. This essential piece of art developed by the Inca society during the fourteenth century, has remained with the Salasaca culture since its settlement during the fifteenth century and brought the art of weaving on the called waist loom. Then with the arrival of the Spaniards, who introduced pedal weaver machines, which was adopted on American lands and quickly improving the speed of production and so the art of it. During the seventeenth and eighteenth century with the manufacturing imposed by the Spanish nobility, took place the growth of storehouses with cotton production and of inexpensive fabrics. By the nineteenth century, after reaching the independence from Spain, native indians achieve freedom creating craft workshops in their own homes and they continued with their native waist loom But transforming the shapes and images of the Spanish loom to their own typical inca style work. The graphic compilation of research validates the evolution and transformation of the Andean Loom industry in Salasaca, We must add the historic background that testifies the permanence and the evolution of the Salasaca loom industry in our country. The purpose of this academic report is not only to show the history and the evolution and survival of the ancestral techniques in waving and loom. But to inspire new designers to follow the techniques so they remain as a patrimony in history of Salasaca community and Ecuadorian art and History. The epilogue of this academic report opens a way to an historical journey of the loom and mastery of his art becoming a social element.