Estudio comparativo de la disponibilidad de adopción de un empaque verde en Pymes de los sectores de confitería y extruidos en la ciudad de Quito, provincia Pichincha

Abstract

The research project was carried out in the city of Quito with the objective of evaluating the probability that confectionery and extruded MIPYMES show against the adoption of a green (eco-friendly) packaging. In the study, a mapping of the conventional and eco- friendly packaging supply scenarios was carried out, which allowed the identification of eco-friendly packaging suppliers; For greater relevance of the study, Alitecno was considered the best supplier of this type of packaging since it has a high variety, it is also located in an area where it is easily accessible to MIPYMES. A survey was designed based on business indicators in order to characterize the MSMEs of the confectionery and extruded subsectors, which allowed evaluating the probability of adopting this type of packaging in MIPYMES based on the variables of accessibility, adaptability, age of the company, cost and production. The results indicate that 67 percent of the companies surveyed would be willing to adopt an eco-friendly packaging for their main production line, based on the aforementioned variables.