Plan de negocios para la implementación de una planta procesadora de néctar de guanábana en la provincia de Los Ríos

Abstract

This project has been developed with the objective of designing a business plan for the construction of a soursop nectar factory in Los Rios. In order to achieve this objective; market, technical, corporative and financial studies have been performed, each one with a specific aim. For instance, the market research analysed the customer and the acceptation of the product, helping to base the product´s demand. The technical study described the process of elaboration of the soursop nectar. The corporative study defined the most suitable type of company for the project. On the other hand, the economic study processed the collected data and link them to financial performance indicator through which the economic viability of the inversion was evaluated. As a result, a yearly demand of 133.153 litters of soursop nectar has been set. These would be commercialised in PET (polyethylene terephthalate) bottles of 500ml and under the commercial name of FRUKTYBANA. In addition, the formula of the product was developed taking into consideration the results of the sensorial analysis. In addition, a simple organisational structure was identified as the best way of administration for this project. Finally, the cost effectiveness of the project was evident, reaching a net present value (NPV) of 22.551,63 USD with an internal rate of return (IRR) of 23 percent. These values were calculated according to the cash flow values for a period of five years and establishing a payback period from the third year.