La responsabilidad social y desarrollo comunitario de las cooperativas de ahorro y crédito

Abstract

The present research was developed in the field of cooperativism of the Ambato canton where the importance of social responsibility in community development was taken into account. This study has focused specifically on the need to promote more active and sustainable practices, guiding them to a good execution, the perspective of each coordinator of the social responsibility of cooperatives was considered for its previous study and analysis. The process of this research was based on a qualitative approach, therefore, it was considered to use research elements such as interviews with the respective personnel in charge of the social area of cooperatives for the analysis of the influence of social responsibility on the community development of savings and credit cooperatives of the Ambato canton. The results of this research deduced the presence of several actions aimed at community support, through education, environmental programs, among others; However, it was possible to identify the limitations related to planning, interinstitutional union and the evaluation of the impact of these actions. It is considered that social responsibility is fundamental to strengthen community development, since it promotes participation, collective well-being and the construction of stronger relationships between cooperatives and the community, contributing to the community development of the Ambato canton.